Summary
Overview
Work History
Education
Skills
Timeline
Generic
Nur Farah Liyana Abdul Aziz

Nur Farah Liyana Abdul Aziz

Pharmaceutical Sales
Tsukuba

Summary

Enthusiastic sales professional with expertise in communication. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public.

Overview

10
10
years of professional experience
3
3
years of post-secondary education
3
3
Languages

Work History

Career Break - Education & Family Sabbatical

Relocation
Tsukuba
08.2022 - Current
  • Relocated to Japan to join my husband pursuing his Master's Degree and carry out family caretaking responsibilities.
  • Currently learning Japanese language and an active member of Mothers' Club.
  • Recruited notable guests and produced episodes for The Breastfeeding Counselor Networking Program's webinar.
  • I built the following skills: Live streaming, relationship building, people development, and leadership development.

Medical Sales Executive

AstraZeneca Sdn Bhd
Selangor
04.2021 - 07.2022
  • Promoted to Medical Sales Executive
  • Worked with sales team to collaboratively implement sales strategy, tactics and plan of action (POA) in accordance with company policies, which results in 102% FY achievement for 2021.
  • Prepared and delivered product presentations and answered questions to increase sales.
  • Managed sales plan activities, promotions and product launches resulting in expanded revenues and branding.
  • Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
  • Used consultative sales approach to understand and meet customer needs.
  • Conducted market research to collect information and insights about target market.

Senior Medical Representative

AstraZeneca Sdn Bhd
Selangor
03.2019 - 04.2021
  • Managed Central MY territory and selling CVRM & GI portfolio (Crestor, Forxiga, Xigduo and Nexium) to General Practioners.
  • Supported 20% territory growth by working with sales leaders and using effective targeting of under-tapped regions.
  • Awarded as one of the Best Detailers during POA2.
  • Proactively managed client correspondence and recorded tracking and communications.
  • Execute and participate in cross-team promotional activity programs in increasing product awareness in the market.
  • Deliver multi-brand key promotional messages and BOP within approved detail aids and in line with POA by working closely with key account territories.
  • Selected to participate in the search of the best Multi-Brand Selling Call Entry representing AZ Malaysia.
  • Deliver Territory Business Plan based on POA and allocate resources for optimal sales impact.
  • Highly adaptable and flexible in transition of multi-brand selling and change of territory.
  • Developed marketing materials for Diabetes Portfolio case studies and product brochures to promote and educate buyers on product offerings.



Sales Executive

Johnson & Johnson Sdn Bhd
Selangor
03.2016 - 02.2019
  • Promoted to Sales Executive
  • Worked with sales team to collaboratively and consistently reach targets for four consecutive years.
  • Seeked, cultivated and maintained relationship with HCPs by providing support, information and guidance.
  • Developed A&P budgets and monitoring of expenses.
  • Worked closely with product manager to identify and analyze key segment drivers, growth opportunities and business threats.
  • Demonstrated leadership in internal cross-functional projects.
  • Trained and provided coaching to three junior team members.

Product Specialist

Johnson & Johnson Sdn Bhd
Selangor
06.2014 - 03.2016
  • Managed Central MY territory, marketing and selling renal portfolio (Eprex EPO) and psychiatry products (Invega Sustenna, Risperdal and Concerta) to doctors and pharmacists.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Penetrated new territories, successfully establishing relationships with ten new accounts.
  • Took up stretch assignment to organize, coordinate and manage regional Renal and Dialysis Care Workshops which include selection and liaison of speakers.
  • Facilitated educational programs spotlighting key thought leaders to appropriate HCPs to improve brand awareness and knowledge through CMEs, booths and workshops.


Product Specialist

Science Valley Sdn Bhd
Selangor
09.2013 - 05.2014
  • Cultivated client relationships and promoted laboratory consumables and instruments, diagnostic kits, and genomic assay kits and instruments to research labs, universities and hospitals.
  • Responded to customer inquiries and provided technical assistance over phone and in person.

Education

Bachelor of Science - Biochemistry And Molecular Biology/ Biotechnology

Michigan State University
Michigan, USA
09.2010 - 07.2013

Skills

    Strategic selling

undefined

Timeline

Career Break - Education & Family Sabbatical

Relocation
08.2022 - Current

Medical Sales Executive

AstraZeneca Sdn Bhd
04.2021 - 07.2022

Senior Medical Representative

AstraZeneca Sdn Bhd
03.2019 - 04.2021

Sales Executive

Johnson & Johnson Sdn Bhd
03.2016 - 02.2019

Product Specialist

Johnson & Johnson Sdn Bhd
06.2014 - 03.2016

Product Specialist

Science Valley Sdn Bhd
09.2013 - 05.2014

Bachelor of Science - Biochemistry And Molecular Biology/ Biotechnology

Michigan State University
09.2010 - 07.2013
Nur Farah Liyana Abdul AzizPharmaceutical Sales