KULDIP SAHNI

Maximizing the shopping experience of end-users through personalized email promotions & reduced noise in the inbox.

Product: Email Content Recommender System

Designed & implemented a personalized content recommender engine for Email Campaigns from scratch. Created architecture design, implemented ETL pipeline & deployed the trained model on production within a strict timeline.

Product: Customer Segmentation Engine

Contributed to the Customer Segmentation solution, developed to reduce the number of emails sent to each user & hence improve customer engagement. Reduced email sent count drastically by ~50%, while maintaining the sales revenue figures.

Project: Weather Impact Analysis

Proactively proposed & executed a detailed PoC work focused on identifying the relation between weather conditions & users-reaction to Email campaigns. Gained affirmative insights by using the weather features in the open rate prediction models.

Project: Open & Click Rate Prediction

Compiled & analyzed vast datasets surrounding email campaigns, users demography & users reaction. Created and implemented new forecasting models to generated reliable open & click rate predictions for future email campaigns.

Project: Sales Trend Forecasting

Performed Time-Series Analysis on daily sales generated by Email Campaigns to identify seasonal patterns & extract valuable business insights. Forecasted reliable daily sales trend for upcoming month, which was used by email marketers for better decision making.

Product: User-Subscriptions Management System

Redesigning & reconstructing legacy User-Subscriptions Management System, to get rid of technological backlogs & maintenance overhead.

o Lead a multicultural team of 7 enthusiastic engineers, mentored 2 newcomers

o Collaborated with multiple teams & stakeholders to finalize product definition

o Formulated design-documents and project-roadmaps to reconstruct the legacy monolithic system using microservices architecture & cloud technology

o Designed ETL tools to migrate & manage vast user-subscriptions data

o Managed multiple parallel projects using Agile/Scrum methodology

o Adjusted project plans to account for dynamic targets, staffing changes and operational specifications.

Product: Email KPI Monitoring Dashboard

Managing & enhancing Email KPI Monitoring Dashboard, which provides valuable business insights to marketers, through Data Aggregation, Analysis & Visualization

o Managed complete SDLC & multiple projects using Agile/Scrum methodology

o Designed ingestion pipeline & databases to gather Email campaign data

o Compiled vast amount of customer-engagement data from various sources

o Optimized legacy data pipeline to reduce runtime by ~60%

o Analyzed customer behavior & delivered high-quality business insights

o Enhanced business value of product by proposing new features & KPIs

Contributed as full-stack Ruby-on-Rails developer in the Email Marketing & Customer Analysis team. Performed feature development, unit testing, integration testing, deployment & maintenance of the Email KPI Dashboard.

§ Digital Still Camera Enhancement | Client: SONY, Japan

Implemented Aspect Ratio, Image Size & Auto Power off features in multiple camera views.

§ VoIP based Android Handset Development | Client: EMS, Canada

Developed & customized Device Drivers for Proximity, Temperature, Accelerometer Sensor

§ OPPL SDK Customization | Client: NTT DoCoMo, Japan

Remodeled legacy OPPL SDK & generated new libraries to remove 3rd party dependencies