KOCHAKORN WATCHARAWARATHORN

• Led the expansion of EchoX's blockchain and Web3.0 solutions in Thailand’s edtech sector, securing key partnerships with educational institutions and NGOs to drive digital transformation and educational equity.
• Developed and executed market-driven sales and project strategies, analyzing blockchain and Web3.0 trends to identify growth opportunities and enhance student engagement through Web3-powered digital learning initiatives.
• 100% ownership of leading and planning from end-to-end execution of TU Sport 2025, Thailand’s largest university sports event, integrating blockchain technology, NFT rewards, and interactive gamification to revolutionize student participation.
• Spearheaded negotiations, approvals, and strategic execution, overseeing voting game activations, digital fan engagement, and real-time event participation, resulting in:

- 126,261 votes cast in the fan engagement system
- 29,118+ registrations and peak daily traffic of 15,000+ visits
- Engagement from 120+ universities, fostering nationwide student participation

• Successfully bridged innovation and tradition, proving that blockchain and gamification can enhance large-scale university events, making sports more interactive, engaging, and future-ready.
• Managed cross-functional teams to ensure seamless platform integration, business alignment, and marketing execution, reinforcing EchoX’s role as a leader in Web3-powered education and engagement solutions.

• Implement market research to understand trends and user behavior in the country, and Identify e-commerce industry to improve customer experience.
• Acquire new eCommerce and affiliate network, optimizing return on investment in the acquisition process.
• Handle product & service, increase conversion rate and product usage using campaigns and other effective tools.
• Responsible for BigGo management product and coordinating in setting up and running Affiliate marketing campaigns.
• Work closely with clients/partnership to understand their unique circumstances and ensure high-quality outputs can be delivered, work closely with risk, IT and other teams to form business planning and drive sustainable growth.
• Prepare data and presentations in relation to the potential projects for team’s business development report to support team’s business expansion.

• Manage projects between international clients and company's internal creative teams.
• Identifies business opportunities by identifying and approaching prospects new clients; researching and telesales.
• Brainstorming finds out good marketing ideas and works with diverse internal teams. Prepared and presented monthly reports and creative proposals to clients.
• Utilized various marketing tools (e.g. Google Analytics, Google Trends, MOZ...etc) to analyze client's website performance and provide recommendations.

• Managed event logistics and operations, including support staff, vendor services and volunteers.
• Recommended workflow and budget improvements, resulting in 30% savings per event.
• Accurately calculated and processed expenses during and after events.
• Led vendor negotiations to obtain cost-effective services and products.