Summary
Overview
Work History
Education
Skills
Timeline
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Kim Jin

Summary

Diversified experience with deep understanding and insights of China's Fashion and Lifestyle sector. Highly developed PR, event and big and small scale campaign management skills, highly motivated with the ability to work independently or within a team setting.

Overview

7
7
years of professional experience

Work History

Account Manager

SOCIALIGHT
11.2020 - 07.2025
  • Client: JW Anderson & Mulberry & TEMPLA & HUNTER & A.SOCIETY & Armor-lux & IAN HYLTON &Peter Wu & icebreaker & Coperni & ACW* & BY FAR
  • Accountable for marketing strategy to implementation including PR, Event, Campaign and Social marketing
  • Marketing Strategy Execution
    Oversee the entire marketing process from strategy formulation to implementation, covering PR, event, campaign, and social marketing. Create a comprehensive approach to boost brand awareness and drive growth.
  • PR and Social Execution Management
    Ensure brand message delivery aligns with HQ guidelines through meticulous planning and execution of PR and own social media activities, presenting a unified brand image.
  • Expenditure Monitoring and Control
    Closely track and manage PR, social media, and event expenses across cost - center lines. Analyze budget use and make adjustments for efficient resource allocation.
  • Retail Department Integration
    Seamlessly collaborate with the retail department to align marketing strategies with retail operations, such as driving foot traffic to stores and keeping staff informed.
  • Team Management and Service Provision
    Work effectively with team members, fostering a collaborative environment through clear communication and task delegation to deliver on marketing goals and meet client expectations.
  • Campaign Communication Strategy
    Align campaign communication with the brand team and coordinate with internal/external departments for multi - media platform delivery on schedule, achieving campaign KPIs.
  • Media and Influencer Relations
    Build and maintain relationships with media, stylists, and influencers to gain high brand visibility in print, online, and TV media while pushing for optimal ROI.
  • PR Budget Allocation
    Handle PR budget allocation, including media partner selection, quota allocation, content supervision, and coverage follow - up, all while meeting brand ROI requirements.
  • Celebrity Management
    Manage all aspects of celebrity partnerships, from initial approach to contract negotiation, event arrangements, and daily matters during the contract for successful collaborations.
  • Event Management
    Possess strong skills for in - market and overseas events like JW Anderson launches, pop - up stores, press days, and Fashion Weeks, requiring careful planning and execution.
  • Fashion Show PR Activities
    Organize all PR for fashion shows, including media sponsorship negotiation, logistics, ticket and seating management, interview pitching, press release distribution, and coverage follow - up.
  • Report Formulation and Delivery
    Prepare and deliver comprehensive reports on campaign performance, media coverage providing insights for informed decision - making.

Dazed China New Media Operations

Nanjing Xinyuli Culture Communication Co., Ltd.
07.2019 - 07.2020
  • Excellent communication skills, both verbal and written.
  • Multi - Platform Content Management：Handle daily content sharing operations on Weibo, Red, WeChat, and Douyin, ensuring smooth flow per platform rules and user preferences.
  • Fan Community Engagement & Growth: Continuously engage fans with activities like gift giveaways, boost loyalty, and develop fan groups from stage 1 to 5 by offering exclusive access to chat groups with pros, aiming for at least 300 members.
  • Weibo Topic Creation & Activity: Create original, effective Weibo topics, especially fashion - related ones, to increase fan comments and interactions, expanding account reach.
  • Third - Party Content Dissemination: Daily disseminate, publish, and maintain diverse content (photos, articles, videos) on third - party platforms. Ensure Douyin videos of “Timothée Chalamet” and “Zhou Zhennan” get over 70,000 views.
  • WeChat Article & Data Operation: Daily select and format WeChat article topics, collect materials. Weekly and monthly analyze data to adjust operations. The platform won Weibo's “Best Fashion Platform” twice, proving data - driven effectiveness.

Cough in Vain Business Assistant & PR

Shanghai Shuyu Creative Design Co., Ltd.
10.2018 - 07.2019
  • Analyzed and integrated products from four major fashion weeks for trend - based strategic product development adjustments; used the PEST Model for competitive brand analysis and SWOT for our brand to accurately position products and devise promotion/sales strategies; developed phased brand plans, like the successful 520 Love Edition for holidays; coordinated domestic/international commercial collaborations and art projects, including event prep and guest stats; named and described products post - production, and collaborated with boutiques on orders, repairs, and data compilation; engaged with stylists, photographers, media, and top - tier celebrities post - new product launches; and followed up on Lookbook and campaign photography to ensure aligned brand representation.

Education

Bachelor of Arts - Fashion Management

Nottingham Trent University
Nottingham
06-2017

Foundation - Business

NTIC
Nottingham
06-2014

Skills

  • Excellent interpersonal communication skills
  • Good connections to media, stylists, agents and social influential
  • PR event and media campaign planning, managing and evaluating skills
  • In-depth media analysis
  • Negotiation skills
  • Creativity in marketing and promotion events
  • Marketing campaign formulization, execution and evaluation

Timeline

Account Manager

SOCIALIGHT
11.2020 - 07.2025

Dazed China New Media Operations

Nanjing Xinyuli Culture Communication Co., Ltd.
07.2019 - 07.2020

Cough in Vain Business Assistant & PR

Shanghai Shuyu Creative Design Co., Ltd.
10.2018 - 07.2019

Bachelor of Arts - Fashion Management

Nottingham Trent University

Foundation - Business

NTIC

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Kim Jin