Kazuki Fujisawa

Main roles included:

• Contacting existing clients and distributors to bring in further revenue for business
• Getting involved with potential projects and clients, by attending calls and participating in discussions
• Expand brand recognition in both Japanese and Korean markets by bringing in revenue through new projects

Accomplishments:

• Started to make negotiations for exhibit at Expo specialising for Educational Institutions
• Setting up base for success in Japan by learning and adapting success story and models from other markets such as China and Europe
• Creating target list of schools to aim for future projects through past records and connections of design firms in both Japanese and Korean markets

Main roles included:

• Bringing stronger ties and educating call centre: Teaching company's products and values. As starting price is over three times typical local product on average.
• Establishing relations with 3PL: Before joining, no clear measures for inspection procedure for eCommerce products, receiving, and inventory management.
• Web page: On Amazon, Shopify, and Rakuten platforms
• Gaining brand recognition: Brand recognition was 0 at first in Japan, and needed to bring awareness and idea of ergonomics to Japanese consumers
• Understanding and adapting to local Japanese market

Accomplishments:

• Making Japan role model for other markets: Japan has become number one market in sales and quality by working closely with marketing representative.
• Reducing 3PL cost: Former 3PL increased monthly rates by 150 to 200%. As with pressure on reducing cost, successfully found replacement and negotiated cost to rates as desired, balancing budget.
• Quality improvement of call centre vendor and cost reduction: Adding English support and thorough training. Bringing better customer experience, while reduced cost to half at same time.
• Reduced unnecessary harassment, keeping loss and damage to brand minimal: Speeding up case closure to within 24 hours from 48 hours or more.
• Optimising product management and importation, defect products handling: Versus other APAC markets, lowest return rate out of all markets and implementing business model in Japan to other markets.
• Improving language content format: Improved product explanation targeted specifically to B2C customers. Brought in most desired product to Japanese market and brought up Average Order Value (AOV) over three times.
• Bringing additional resources to team from B2B division: Trained concierge at showroom on products and brought up conversion rate of customers visiting showroom to over 70% through professional experience.

Main roles included:

• Created marketing strategies to grow business in targeted region by adapting Japanese business website model to local culture and balancing internal interests
• Analysed and synthesised before-after data of new product releases, and web page updates
• Lead communication between client’s CRM division, Internal Operations, and System Engineering Teams
• Brushing up CRM campaign for Lucky Draw on Japanese webpage, to prevent subscription customers' loss from its Auto-renewal (subscription) service.
• Web page optimisation and billing rate improvement

Accomplishments:

• Improving communication between client and internal parties: Reduced number of emails sent and received on average from between 5 and 10 to two per day by focusing on communication and discussion during weekly conference call with client. Within internal communication, actively set up short meetings to clear things out whenever there were issue between teams.
• Increased conversion and average order value per customer on web page: Created tab function and leaving candy rack options for targeted renewal and upgrade customers. Brought up average order value (AOV) by estimated 5 to 10% in larger markets of Hong Kong and Taiwan.
• Changed billing timing for customers for auto-renewal service: Billing rate improved by estimated 5% and reduced number of churns.
  
• Higher end purchase rate increased: 15 to 20% plus in Hong Kong, Taiwan, and Korean acquisition pages from optimisation, whilst retaining number of customers.
  
• Increased enrolment rate for Lucky Draw: On Japanese website increase of over 10% and kept customers in subscription service by offering prizes at higher range.