Consumer marketing leader with 10+ years of experience driving brand growth and category performance across B2C sectors, especially in sporting goods. Skilled in crafting consumer-centric strategies and executing integrated Go-to-Market plans that deliver measurable business impact. Proven track record in leading cross-functional teams, aligning global and local initiatives, and optimizing ROI through data-driven decision-making. Passionate about purpose-driven marketing that connects with diverse audiences, bridging performance and well-being.