KAORI AIDA

· Duties: PR assistant

(1) Showroom Management /Sample Coordination (Stylists & Media)

Manage product selection, sample requests, shipping, and returns with accuracy and speed.

Maintain updated sample lists and provide product recommendations aligned with stylist and media needs.

(2) Exposure Management & Reporting

Organize and analyze magazine and web media coverage using Excel (XLOOKUP, VLOOKUP, IF, Pivot).

Summarize media trends and reactions to support PR team decision‑making.

Improve data management formats to prevent omissions and streamline internal communication.

(3) Event & Exhibition Support

Coordinate gift preparation, product management, and on-site operations for exhibitions and PR events.

Collaborate with production companies, stores, and warehouses to ensure smooth event execution.

Maintain brand‑consistent operations through accurate preparation and proactive communication.

Results & Achievements

・Enhanced proposal quality for stylists, contributing to increased media exposure; wallet category proposals led to +32% YoY growth in Small Leather Goods.

・Streamlined exposure data organization and sharing, enabling clear visibility of media trends and smoother PR team collaboration.

・Improved gift and product handling workflows for events, increasing operational stability and supporting smooth event execution.

· Duties: MD assistant

(1) Inventory optimization work

Leverage SAP to extract and analyze inventory data, move between stores, and place orders accurately and quickly

(2) Data Analysis & Sales Strategy Support

Utilize Excel (XLOOKUP, VLOOKUP, IF functions, Pivot) to process and analyze inventory and sales data to support allocation and MD team decision-making.

(3) Cross-functional coordination work

Collaborate with multiple departments such as warehouse, PR, EC, and retail, as well as external partners, to achieve product supply in line with sales plans.

Results & Achievements

• Minimized inventory variances and reduced stockout risks. Created and delivered weekly Inventory, Shipment, and Delivery files to maintain on-time delivery rates.

• Automated routine reports to improve analysis speed. Proposed inventory adjustments between stores based on analysis results to prevent lost sales opportunities.

• Improved information-sharing formats and increased response speed. Strengthened cooperation with other departments, facilitating the securing of inventory during promotions.

Responsibilities: Managed content submission, proofreading, project coordination, and post-campaign reporting for EC promotions.

Results & Achievements

・Established a submission verification system, reducing revision requests.

・Improved schedule management and reporting processes, enabling smoother project execution and internal communication.

Responsibilities: Managed order processing, shipment coordination, and delivery schedule management.

Results & Achievements

・Introduced checklists and improved schedules, reducing errors and achieving zero delivery delays during peak seasons.

(1) School management work

Oversaw overall school operations, including sales management, student support, and staff development.

(2) Counseling services

Conducted consultations and provided tailored support to improve student satisfaction and retention.

(3) Public relations

Managed PR activities including press release creation, media correspondence, and SNS content management.

Results & Achievements

・Achieved 3rd place nationwide in sales performance out of 250 schools.

・Annual sales achievement rates: 116% (FY2018), 135% (FY2019), and 121% (FY2020).

・Increased SNS engagement by 1.5 times through content optimization.

• Consistently achieved sales targets through sales and merchandising initiatives.
• Managed sales operations, customer service, inventory control, merchandising, store administration to optimise overall store performance.
• Streamlined store operations through effective administrative support and precise cash management, ensuring financial accuracy.
• Documented key accomplishments in sales and operations, providing insights for performance reviews and strategic planning.