MS Office
Dynamic Key Account Manager with a proven track record at RED BULL, adept in client relationship building and business development. Excelled in leveraging data analytics for strategic decision-making, boosting market share through innovative marketing campaigns. Skilled in cross-functional collaboration and brand promotion, consistently achieving revenue growth and fostering strong partnerships.
As a Key Account Manager at Red Bull, I was responsible for managing relationships with top-tier clients across various sectors, including hospitality, retail, and food service, working with brands such as Marriott, Tim Hortons, and Fishers. My role involved developing tailored strategies to enhance product visibility and drive sales, organizing promotional events and activations, and delivering monthly performance reviews to clients. I collaborated with cross- functional teams to execute innovative product launches, BTL campaigns, and 360° marketing strategies to ensure mutual business growth. I focused on maintaining strong partnerships, identifying opportunities to expand market share, and positioning the brand as a leader in energy drinks.
Category Coordinator of Powder Milks and Flavoured Milks for Chedraui. (2nd Largest self-service chain in Mexico)
Lead the relationship with the customer
Esatablish, and reach sales goals
Develop marketing strategies with the trade marketing team
Budget Management
Weekly tracking with the assortment team to warranty the fill rate and deliveries
-Insights Coordinator for PEPSICO drinks South America.
-Analysis and recommendations for the different regions on PEPSI products.
PEPSI products.
-Direct communication and coordination with Stakeholders.
-Presentation of results at top management level.
-Presentation of solutions to gain market share with information from analyses developed using Kantar
analysis information developed using Kantar, Nielsen and Global Data.
-PEPSICO FOODS account executive, providing insights and recommendations through strategic presentations for
recommendations through strategic presentations for the company's growth.
growth of the company.
-Worked on recommendations that made the client grow in
market share for: Cookies (Sizes), Peanuts.
(Portfolio) and Snacks (Super Bowl display strategy).
-COLGATE Oral Care account executive.
Key account management
Client relationship building
Account management
Business development
Account development
Cross-functional collaboration
Marketing campaign development
Data analytics
Partnership development
Budget administration
Brand promotion
MS Office
Nielsen