Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic

Jose Gual

KEY ACCOUNT & MARKETING MANAGER

Summary

Dynamic Key Account Manager with a proven track record at RED BULL, adept in client relationship building and business development. Excelled in leveraging data analytics for strategic decision-making, boosting market share through innovative marketing campaigns. Skilled in cross-functional collaboration and brand promotion, consistently achieving revenue growth and fostering strong partnerships.

Overview

6
6
years of professional experience
3
3
Languages

Work History

Key Account Manager

RED BULL
03.2023 - 01.2025

As a Key Account Manager at Red Bull, I was responsible for managing relationships with top-tier clients across various sectors, including hospitality, retail, and food service, working with brands such as Marriott, Tim Hortons, and Fishers. My role involved developing tailored strategies to enhance product visibility and drive sales, organizing promotional events and activations, and delivering monthly performance reviews to clients. I collaborated with cross- functional teams to execute innovative product launches, BTL campaigns, and 360° marketing strategies to ensure mutual business growth. I focused on maintaining strong partnerships, identifying opportunities to expand market share, and positioning the brand as a leader in energy drinks.

  • Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
  • Developed customized proposals for potential clients, demonstrating the value of the company''s products and services.
  • Built and maintained strong client relationships to drive business growth.
  • Created sales forecasts to target daily, monthly and yearly objectives.
  • Expanded key account base by identifying and cultivating new business opportunities.
  • Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
  • Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
  • Delivered exceptional customer service by resolving client concerns quickly and efficiently.

Key Account Manager

NESTLE
07.2022 - 02.2023

Category Coordinator of Powder Milks and Flavoured Milks for Chedraui. (2nd Largest self-service chain in Mexico)
Lead the relationship with the customer
Esatablish, and reach sales goals
Develop marketing strategies with the trade marketing team
Budget Management
Weekly tracking with the assortment team to warranty the fill rate and deliveries

  • Provided exceptional customer service by maintaining close contact with clients, anticipating their needs, and exceeding expectations at every opportunity.
  • Created sales forecasts to target daily, monthly and yearly objectives.
  • Built and maintained strong client relationships to drive business growth.
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.

Business Intelligence Coordinator

PepsiCo
08.2021 - 07.2022

-Insights Coordinator for PEPSICO drinks South America.
-Analysis and recommendations for the different regions on PEPSI products.
PEPSI products.
-Direct communication and coordination with Stakeholders.
-Presentation of results at top management level.
-Presentation of solutions to gain market share with information from analyses developed using Kantar
analysis information developed using Kantar, Nielsen and Global Data.

Account Executive

Nielsen
10.2018 - 08.2021

-PEPSICO FOODS account executive, providing insights and recommendations through strategic presentations for
recommendations through strategic presentations for the company's growth.
growth of the company.
-Worked on recommendations that made the client grow in
market share for: Cookies (Sizes), Peanuts.
(Portfolio) and Snacks (Super Bowl display strategy).
-COLGATE Oral Care account executive.

Education

BBA - Marketing

Universidad La Salle
Mexico
04.2001 -

Skills

    Key account management

    Client relationship building

    Account management

    Business development

    Account development

    Cross-functional collaboration

    Marketing campaign development

    Data analytics

    Partnership development

    Budget administration

    Brand promotion

Software

MS Office

Nielsen

Timeline

Key Account Manager

RED BULL
03.2023 - 01.2025

Key Account Manager

NESTLE
07.2022 - 02.2023

Business Intelligence Coordinator

PepsiCo
08.2021 - 07.2022

Account Executive

Nielsen
10.2018 - 08.2021

BBA - Marketing

Universidad La Salle
04.2001 -
Jose GualKEY ACCOUNT & MARKETING MANAGER