JOHN SIMON PANAGUITON
DIGITAL MARKETING SPECIALIST | MANAGER
Yokohama
Summary
I am passionate about helping businesses grow through smart digital marketing and e-commerce strategies. Over the years, I have optimized online stores, run data-driven campaigns, and focused on ensuring customers have the best experience possible—whether through SEO, paid ads, or conversion optimization. I love the challenge of turning website visitors into loyal customers and making every marketing effort count.
Beyond the numbers, I believe great marketing is about understanding people—what they need, what they are looking for, and how to connect with them in a meaningful way. I would love the opportunity to bring that expertise to a team that values innovation and results.
Overview
11
11
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Functional Quality Assurance - Test Associate
Lionbridge Games Japan
02.2023 - Current
- Top performer, recognized for delivering high-quality testing results and identifying critical issues
- Conducted functional, regression, and compatibility testing across PC and console platforms
- Collaborated with cross-functional teams to analyze and resolve complex challenges, improving overall performance and user experience
Digital Marketing Consultant
Husay Digital Agency
01.2016 - Current
- Strategized and planned campaigns to deliver high-quality conversions
- Advised on e-commerce strategies, leveraging market trends and competitor data to drive growth
- Increased organic traffic through SEO-driven content marketing strategies, optimizing on-page and off-page SEO
- Boosted product visibility and sales by optimizing Shopify listings, refining keywords, images, and descriptions for higher conversions
Digital Marketing & Website Manager
Stove Doctor - EMAPTA
02.2022 - 09.2022
- Increased organic traffic through SEO-driven content marketing strategies, optimizing on-page and off-page SEO.
- Boosted product visibility and sales by optimizing Shopify listings, refining keywords, images, and descriptions for higher conversions.
Digital Marketing Specialist
TVM Inc - Chandler Tool
03.2019 - 02.2021
- Optimized product listings across eBay & Amazon FBA, increasing visibility and conversion rates by 15% through data-driven enhancements
- Implemented SEO and paid advertising strategies on Google, Amazon, and eBay, driving growth in traffic and sales
- Developed KPI reports for sales analysis, providing actionable insights that improved profitability and strengthened market positioning
- Conducted market and competitor research, identifying new revenue opportunities and optimizing pricing and product selection strategies
- Resolved critical listing issues (suppressed Amazon listings, stranded inventory, and errors), reducing downtime and boosting sales efficiency
Virtual Assistant / E-Commerce Store Manager
Printerbase
11.2017 - 02.2019
- Optimized eBay and Amazon FBA listings, enhancing titles, images, and descriptions to increase visibility and boost sales.
- Managed stock levels and executed paid promotions, leveraging eBay-sponsored ads and Amazon advertising to drive conversions and revenue growth.
- Developed data-driven profit reports, delivering actionable insights that improved pricing strategies and boosted overall profitability.
Digital Marketing Specialist
Traffic8media
01.2017 - 12.2017
- Increased qualified leads by 25% in three months by leading targeted email and LinkedIn outreach campaigns.
- Conducted in-depth market research, refining lead lists to enhance prospecting efficiency and conversion rates.
- Optimized outreach strategies through data-driven analysis, improving engagement and maximizing campaign performance.
Digital Marketing Specialist
Myriad Advertising
01.2017 - 12.2017
- Increased form submissions by 20% by designing high-converting landing pages and managing targeted lead generation campaigns
- Achieved top search rankings by implementing SEO-driven content strategies, integrating keyword research into high-quality content and website optimization
- Enhanced search visibility and traffic through on-page and off-page SEO tactics, including link-building, citation-building, and local SEO strategies
- Analyzed website performance using Google Analytics, SEMRush, and Ahrefs, optimizing keyword rankings and traffic for sustained growth
- Refined SEO and content strategies based on data-driven insights, improving lead generation and overall marketing effectiveness
Product Listing Specialist
Value Tiles Direct
01.2016 - 12.2017
- Optimized product listings by organizing images and refining descriptions, ensuring alignment with brand guidelines and increasing product appeal.
- Maintained accurate and up-to-date listings, regularly updating pricing and product details to enhance visibility and drive conversions.
- Improved user experience and searchability by managing product categorization and optimizing platform organization.
Market Researcher
MVP Motorsports
01.2014 - 12.2015
- Optimized eBay product listings, enhancing descriptions, images, and pricing strategies to increase visibility and drive sales.
- Conducted market research to identify trends and implement datadriven pricing strategies, improving product positioning and competitiveness.
- Ensured inventory accuracy and compliance, regularly updating listings to maintain optimal pricing, stock levels, and eBay policy adherence for sustained visibility and performance.
Education
Bachelor of Science - Management Information System
04.2001 -
Bachelor of Science - Information Systems
04.2001 -
Skills
Digital Marketing & Campaign Management
Additional Skills
- Shopify, Amazon Seller Central
- eBay Seller Hub
- GA4 (Google Analytics 4)
- SEMrush, Ahrefs, Google Tag Manager
- Google Ads, Meta Ads
- ActiveCampaign, Mailchimp
- JIRA, TestRail, Asana, Monday
- WordPress
- Canva, Adobe Photoshop
- Google Workspace (G Suite)
Certification
Google Digital Marketing & E-commerce Professional Certificate
Reference
CARLOS UBALDO
Founder from Husay Digital Agency
kaloy11ubaldo@gmail.com
ROBERT WENNBERG
Test Lead from Lionbridge Games Japan
robertwennberg@hotmail.com
LUCA TAMBORINI
Senior Test Lead from Lionbridge Games
tambo88@hotmail.it
Professional Development
- Lion Zeal - Site Setup, Conversion, and Traffic
- One-Stop Shop - Ezra Firestone
- The Amazing Seller
- Income School
- Nathan Gotch
- Matt Diggity
- SEO Conference - Chiang Mai, Thailand (2017)
Courses
Google Digital Marketing & E-commerce
- Foundations of Digital Marketing and E-commerce
- Attract and Engage Customers with Digital Marketing
- From Likes to Leads: Interact with Customers Online
- Think Outside the Inbox: Email Marketing
- Assess for Success: Marketing Analytics and Measurement
- Make the Sale: Build, Launch, and Manage E-commerce Stores
- Satisfaction Guaranteed: Develop Customer Loyalty Online
Google Project Management
- Foundations of Project Management
- Project Initiation: Starting a Successful Project
- Project Planning: Putting It All Together
- Project Execution: Running the Project
- Agile Project Management
- Capstone: Applying Project Management in the Real World
Timeline
Functional Quality Assurance - Test Associate - Lionbridge Games Japan
02.2023 - Current
Digital Marketing & Website Manager - Stove Doctor - EMAPTA
02.2022 - 09.2022
Digital Marketing Specialist - TVM Inc - Chandler Tool
03.2019 - 02.2021
Virtual Assistant / E-Commerce Store Manager - Printerbase
11.2017 - 02.2019
Digital Marketing Specialist - Traffic8media
01.2017 - 12.2017
Digital Marketing Specialist - Myriad Advertising
01.2017 - 12.2017
Digital Marketing Consultant - Husay Digital Agency
01.2016 - Current
Product Listing Specialist - Value Tiles Direct
01.2016 - 12.2017
Market Researcher - MVP Motorsports
01.2014 - 12.2015
AMA University - Bachelor of Science, Management Information System
04.2001 -
AMA University - Bachelor of Science, Information Systems
04.2001 -
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