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Summary
Overview
Work History
Education
Skills
Additional Information
References
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Jesse Lovelock
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Jesse Lovelock

Kannami

Work Preference

Job Search Status

Open to work
Desired start date: Immediately

Desired Job Title

Upcoming MMO (under NDA)Senior UI/UX DesignerSenior UI/UX DesignerLead UI/UX DesignerLead UI/UX Designer

Work Type

Full TimeContract WorkPart Time

Location Preference

RemoteHybridOn-Site
Location: Kannami, JPTokyo, 13
Open to relocation: Yes

Important To Me

Company CulturePersonal development programsWork-life balanceCareer advancement

Summary

Senior UI/UX Designer with a decade of experience in web, mobile, and game development. Expertise in user research, usability testing, and design systems enhance user engagement across diverse platforms. Proven ability to collaborate with cross-functional teams and mentor junior designers, driving innovative solutions that align with market trends.

Overview

10
10
years of professional experience

Work History

Upcoming MMO (under NDA)

(under NDA)
04.2026 - Current
  • Conducted usability testing sessions to identify areas for improvement, refining user experience.
  • Researched competitive products to gain insight into industry trends and best practices.
  • Designed user interfaces for web and mobile applications to enhance usability.
  • Developed user stories, customer journey maps and personas for product design.
  • Created wireframes and prototypes to visualize design concepts effectively.
  • Collaborated with cross-functional teams to gather and analyze user feedback, enhancing design decisions.
  • Developed design guidelines to ensure consistency across products and platforms.
  • Ensured consistency across multiple platforms by designing responsive layouts that adapt according to device size.
  • Collaborated with developers, designers, marketers and other stakeholders on feature design decisions.
  • Generated ideas for new products or features through brainstorming sessions with team members.
  • Researched industry trends to inform innovative product design strategies, aligning products with market demands.
  • Mentored junior designers, fostering skill development and creative collaboration.
  • Designed mockups, user flows, icons and illustrations for the product interface.
  • Presented design solutions to stakeholders, incorporating their input and suggestions.
  • Conducted user research interviews with stakeholders to understand their needs.
  • Worked closely with software engineers to ensure that all technical requirements were met during development cycles.

Senior UI/UX Designer

Revision3
05.2025 - 12.2025
  • Worked on SBX.com, a Web3 gaming and casino platform, focusing on UX improvements, design systems, and interactive features.
  • Designed new user interactions to improve engagement and usability across web and game experiences
  • Conducted player testing, leading to actionable accessibility improvements that enhanced user experience
  • Expanded and maintained design system, enhancing consistency and usability across components, tokens, and variables
  • Collaborated with stakeholders on product planning, research insights, and feature direction
  • Facilitated workshops and created documentation, streamlining engineering handoff and improving collaboration
  • Leveraged AI tools (Figma integrations, generative tools) to accelerate iteration and production
  • Created marketing templates and assets for cross-platform campaigns
  • Developed 3D assets for in-game use and NFT integration

Senior UI/UX Designer

Immutable
09.2022 - 03.2025
  • Evolved UI/UX of live-service card game to enhance in-game systems and external player-facing experiences.
  • Designed key features including Battle Pass, Quest systems, and Daily Play & Earn flows
  • Designed and expanded UI layouts, features, and systems within Unity
  • Evolved and maintained the atomic design system for cross-team use
  • Created and tested combat log iconography for clarity and usability
  • Created in-game assets including emotes, UI elements, and illustrated components
  • Conducted player research through surveys, playtests, and community feedback to inform design decisions.
  • Built expansion-focused web experiences in Webflow, integrating analytics and dynamic content
  • Created marketing templates in Figma, streamlining campaign production processes.

Lead UI/UX Designer

Bazooka Tango
01.2023 - 02.2025
  • Led UI/UX design from early development through to launch, rebuilding the product's interface and experience from the ground up.
  • Designed all core game interfaces including gameplay HUD, deck builder, progression systems, and store
  • Defined and implemented a scalable atomic design system in Figma
  • Developed and refined key systems for Battle Pass, Quest systems, and Card Upgrade flows to enhance player engagement
  • Designed modular store architecture to facilitate support for multiple currencies and live events, improving user experience
  • Produced wireframes, prototypes, and final UI assets for seamless implementation in Unreal Engine, streamlining development process
  • Collaborated closely with design, engineering, and production teams from early concept to release
  • Conducted player testing, surveys, and QA feedback loops to refine usability and clarity
  • Developed pre-registration and live-ops web experiences for beta phases

Lead UI/UX Designer

INKPAY
09.2021 - 09.2022
  • Led the end-to-end UX design for a fintech platform, working closely with stakeholders and engineers to improve onboarding and core user flows.
  • Redefined user flows to enhance signup and onboarding experience, resulting in smoother user transitions
  • Developed wireframes and high-fidelity prototypes in Adobe XD and Photoshop to visualize design concepts for stakeholders
  • Iterated designs based on live product data and usability insights to align user experience with actual usage patterns
  • Established UI components and delivered production-ready assets
  • Collaborated closely with engineering and product teams to ensure accurate implementation
  • Conducted user research through interviews, surveys, and behavioral analysis

Visual & UI/UX Designer

ONPLATINUM
05.2016 - 05.2021
  • Designed and developed digital experiences for a wide range of clients across hospitality, finance, web services, and personal brands. Delivered over 20 websites end-to-end, from concept through to implementation.
  • Designed and developed responsive websites using WordPress, HTML, CSS, JavaScript, and PHP
  • Produced wireframes and interactive prototypes in Photoshop and InVision to enhance user experience and facilitate client feedback
  • Conducted usability testing and analytics reviews using Google Analytics, Hotjar, and Mouseflow
  • Led user research initiatives including interviews and surveys
  • Developed brand identities, crafting logos, style guides, and marketing materials that resonated with target audiences
  • Designed motion assets and marketing visuals for digital and print, aligning with brand strategies to engage users effectively

Education

Diploma - Graphic Design

CATC Design School
Australia
04-2015

Skills

  • Game design fundamentals
  • Interactive storytelling
  • User research
  • Usability research
  • Usability testing
  • User interface design
  • Prototyping
  • Figma
  • Webflow
  • Adobe Suite
  • Design systems
  • Behavioral analytics
  • Surveys
  • Interviews
  • Workflows
  • Process optimization
  • Agile management
  • Cross-functional teamwork
  • Stakeholder management
  • Feedback analysis
  • Visual communication
  • Problem solving
  • Critical thinking
  • Research
  • Game analytics
  • Team leadership
  • Mentoring
  • Self-Directed
  • FLUENT IN English

Additional Information

Strong experience with user research, including interviews, surveys, and behavioral analytics., Familiar with AI tools and workflows (Cursor to MCP etc, Image Generative tools, Automation)., Experience working remotely with distributed teams across design, engineering, and product.

References

  • Matthew Bishop, Work Peer
  • Stephan Sherman, Work Peer

Timeline

Upcoming MMO (under NDA)

(under NDA)
04.2026 - Current

Senior UI/UX Designer

Revision3
05.2025 - 12.2025

Lead UI/UX Designer

Bazooka Tango
01.2023 - 02.2025

Senior UI/UX Designer

Immutable
09.2022 - 03.2025

Lead UI/UX Designer

INKPAY
09.2021 - 09.2022

Visual & UI/UX Designer

ONPLATINUM
05.2016 - 05.2021

Diploma - Graphic Design

CATC Design School

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Jesse Lovelock