Jeremy Lau
Public Relations/ Marketing
Seto,23
Summary
As the Director of the Overseas PR Division, I have a proven track record of leading high-impact global public relations strategies for prominent clients such as AMD, Genesys, Snyk, Datasite, and BASF. With extensive experience managing B2B & B2C public relations activities and overseeing a global press wire service, I excel in crafting tailored communication strategies that enhance brand visibility and media presence across various markets.
My role involves strategic planning, team leadership, and direct client engagement, ensuring that all PR campaigns align with our clients' business objectives while resonating with diverse audiences. My ability to navigate complex media landscapes and manage crisis communications effectively is complemented by a strong analytical approach, allowing me to optimize PR outcomes and demonstrate tangible ROI.
Fluent in English, Japanese, and Chinese, I bring a unique tri-lingual capability that enhances communication with stakeholders and broadens the reach of PR campaigns across cultural boundaries. This linguistic proficiency, combined with my innovative approach to public relations, positions me effectively to handle the dynamic challenges of global PR management.
Overview
10
10
years of professional experience
4
4
Languages
Work History
Global PR, Director
Kartz Media Works
04.2024 - 02.2025
- Oversee the daily operations of the global press wire service, ensuring all press releases meet our standards of quality and are distributed efficiently.
- Lead a team of six PR professionals, providing guidance and mentorship to ensure team cohesion and professional growth.
- Manage all B2B PR activities for major overseas major clients such as AMD, Genesys, Snyk, Datasite, and BASF to enhance their market presence in Japan. ensuring successful media placements and brand positioning within Japan.
- Develop and implement PR strategies that effectively communicate client's narratives to enhance their market presence.
- Collaborate with senior management to align PR activities with the broader marketing objectives of the agency.
Global PR Manager
Kartz Media Works
02.2022 - 03.2024
- Executed and managed day-to-day PR operations for a diverse client roster including Activision Blizzard Japan, Beyond the Vines, Datasite, AMD, Nissan Motors, and Fooma Japan.
- Oversee the coordination and distribution of press materials through our global press wire service, maintaining high standards of accuracy and timeliness.
- Lead and motivate a team of PR professionals, fostering a collaborative and productive work environment.
- Monitor and analyze PR results, reporting on campaign performance to senior management and suggesting improvements or strategic adjustments as necessary.
- Serve as a primary point of contact for clients, maintaining strong relationships and ensuring client satisfaction through effective communication and problem resolution.
PR Associate
Kartz Media Works
08.2016 - 03.2022
- Assist in the preparation and distribution of press materials via our global press wire service.
- Support the team in managing daily PR activities, including media monitoring, compiling media coverage reports, and maintaining media contact lists.
- Help coordinate PR events and press conferences, ensuring logistical aspects are managed smoothly.
- Participate in client meetings and assist with the preparation of meeting materials and presentations.
- Provide administrative support to the PR team as needed, including scheduling, filing, and managing correspondence.
- Develop, curate, and manage all published social media content across various platforms, ensuring it aligns with client's PR strategies and communication goals.
Production Assistant
ViuTV
04.2015 - 03.2016
- Assist in the planning and preparation of variety and travel shows, including location scouting, scheduling, and coordinating logistics.
- Support directors and producers in daily production tasks to ensure that project deadlines are met.
- Handle administrative duties related to production, such as managing paperwork, organizing scripts, and maintaining clear and accurate records.
- Facilitate communication between all departments involved in production, ensuring information is passed accurately and promptly.
- Provide on-set support during shoots, including assisting with equipment setup, managing props, and helping to coordinate on-screen talent and crew.
- Participate in creative meetings and contribute ideas for show development and improvements.
Education
Master of Arts - Economics
University of Alberta
Edmonton, Alberta, Canada 04.2001 -
Exchange Program - Japanese
Meiji University
Tokyo 04.2001 -
Skills
Strategic planning and execution
Timeline
Global PR, Director
Kartz Media Works
04.2024 - 02.2025
Global PR Manager
Kartz Media Works
02.2022 - 03.2024
PR Associate
Kartz Media Works
08.2016 - 03.2022
Production Assistant
ViuTV
04.2015 - 03.2016
Master of Arts - Economics
University of Alberta
04.2001 -
Exchange Program - Japanese
Meiji University
04.2001 -
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