JENNIFER MARTÍNEZ
Economic Studies Analyst
Managua, Nicaragua
Summary
Results-driven professional with more than three years of experience in economic evaluations, project management, and report preparation, complemented by international experience in Italy. Skilled in financial analysis, content creation with SEO focus, and social media campaigns. Recognized for adaptability, teamwork, and delivering data-driven strategic solutions. Fluent in English and Spanish, with basic Italian proficiency.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Economic Studies Analyst
EMPRESA NACIONAL DE TRANSMISIÓN ELÉCTRICA (ENATREL)
MANAGUA
07.2022 - Current
- Led the formulation and economic/financial evaluation of over 25 investment projects valued from $0.5 million to over $50 million, ensuring comprehensive profiles, prefeasibility, and feasibility studies for submission to authorities for technical endorsement approval.
- Prepared documentation for internal stakeholders and potential international financiers, enabling informed decision-making, and securing project funding.
- Streamlined project monitoring and KPI tracking to ensure alignment with strategic goals, and adherence to timelines and budgetary benchmarks.
Marketing & Operations Coordinator
SHAKTI STORE
MANAGUA
01.2019 - Current
- Developed and managed Shakti’s Instagram and Facebook presence, growing each platform to nearly 1,000 organic followers through strategic content creation, visually appealing posts, and proactive customer engagement.
- Represented the brand at over five local entrepreneur fairs, increasing market visibility, building strategic partnerships, and securing opportunities to showcase the brand beyond the capital.
- Managed end-to-end customer interactions, including order processing, inventory management, and personalized after-sales support, ensuring a seamless and high-quality shopping experience.
- Created visually consistent and aesthetically aligned marketing materials, enhancing brand identity, and driving organic engagement and loyalty.
Travel Journalist (Content Writer)
FAMVIA TRAVEL
TEXAS
10.2023 - 03.2024
- Authored and published Famvia’s 1,000th website article, a key editorial milestone that reinforced the company’s content pipeline and publication cadence.
- Produced one of the site’s top-performing articles of 2023, significantly boosting page views, user engagement, and raising overall site visibility.
- As an early team member, I helped shape the company’s content strategy for family travel across 15+ destinations, creating cornerstone content that guided editorial priorities and audience targeting.
- Developed high-quality, audience-focused travel content that supported marketing efforts and enhanced site discoverability among family travelers, contributing to sustained monthly traffic, and brand credibility.
Education
Bachelor’s Degree - Industrial Engineering
Universidad Americana (UAM)
Nicaragua12.2023
Skills
Project Management (planning & evaluation of investment projects)
Financial & Economic Analysis (cost-benefit, sensitivity analyses)
Report Preparation & Documentation (technical, pre-feasibility, feasibility reports)
Stakeholder Coordination & Communication
Advanced Excel (PivotTables, formulas, dashboards)
Time Management & Deadline Adherence
Analytical Thinking & Problem Solving
Attention to Detail
Fast Learner & Adaptable
Teamwork & Leadership
Content Creation & Digital Creativity (developing visually appealing and engaging posts across platforms)
SEO-focused Content Development (optimizing content to achieve search and engagement goals)
Tools: Asana, Slack, and other collaboration platforms
Additional Information
- International Experience in Italy: Participated in a summer program at Castello del Trebbio (May-August 2024), supporting tour planning, setup, and management focused on wine, olive oil, and Italian culture. Gained knowledge of production, storage, and distribution processes, and adapted to an international work environment communicating primarily in English and basic Italian. Demonstrated teamwork, adaptability, and commitment to quality in all assigned tasks.
- Digital & Technical Skills: Proficient in Microsoft Office Suite and Google Workspace; general knowledge of marketing practices, accounting principles, and application of quality control tools.
- Project & Event Participation: Active participant in local entrepreneur fairs with various brands, gaining experience in event coordination, customer engagement, and brand promotion.
- Environmental & Social Engagement: Volunteered in environmental initiatives, including tree planting and inaugurating a cactarium with "Movimiento Guardabarranco."
- Professional Development: Attended conferences and workshops on design, innovation, technological advancements, project management methodologies, and national energy decarbonization strategies.
Languages
English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
Italian
Beginner (A1)
Timeline
Travel Journalist (Content Writer)
FAMVIA TRAVEL
10.2023 - 03.2024
Economic Studies Analyst
EMPRESA NACIONAL DE TRANSMISIÓN ELÉCTRICA (ENATREL)
07.2022 - Current
Marketing & Operations Coordinator
SHAKTI STORE
01.2019 - Current
Bachelor’s Degree - Industrial Engineering
Universidad Americana (UAM)