Jason Ng

Report to the General Manager and Area Leadership. Leads all strategic sales and marketing initiatives to position the hotel as a market leader. Responsible for driving revenue, enhancing brand presence, and ensuring long-term business growth, this role oversees the sales, marketing, and events teams to deliver exceptional results across all segments, including leisure, corporate, contract and group business.

About Hotel & Key Roles:

• 373 keys (42sqm~), 5 FB outlets, 1,000sqm event space
• Team of 30
• Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
• Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
• Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
• Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
• Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
• Built relationships with customers and community to establish long-term business growth.

Key success:

• Hotel post-opening setup
• Rate leader (met Pro Forma), RGI 79 to 119
• Group 2024 budget exceed by 237%
• Improved banquet by 138%, wedding by 200% focus on luxury wedding
• Develop tour-series market, contract (airline crew, cruise) opportunities to shape 15% room base
• Direct digital booking 70%. Highest SNS follower growth in-town. Highest PR engaged property in group for 2024 (FB events & promotions, Brand collaborations, Westin activation)

Report to the General Manager and Area Leadership. Setup (Opening) and manage all commercial activities. Managed all revenue stream, build Aloft brand and presence in Japan, focus in community engagement activities.

About Hotel & Key Roles:

• 305 keys (22sqm~), 2 FB outlets
• Team of 5
• Market researches and channel strategies, hotel commercial plan setup.
• Managed and analyzed budgets, P&L, balance sheets and sales reports.

Key contributions:

• Hotel opening
• Rate leader, RGI exceed 100 within 6-month
• Establish 11 wholesale local accounts to promote hotel awareness and develop sales channel for FIT.
• Drive local corporation usage (during pandemic), and setup international corporate rates for forthcoming year to prepare for recovery.

Report to General Manager (absence of DOSM), 546 keys property with 7 F&B outlet and 3,300sqm event space, located in Namba Osaka, no.1 Tourist attractions.

• Lead 20 personnel in Sales and Events Team.

Key notes:

• Budget & Forecast, Acting DOSM (Jul 2019~ Feb 2020)
• G20 Osaka projects negotiation and executions (3,000RN)
• Secured key corporate accounts (2,000RN annum)
• Strengthen PRC Mainland FIT market and developed Tour-series from Taiwan and S.Korea market
• Developed strong partnerships with external vendors to enhance product offerings and drive higher profit margins.

Key sales roles in two flagship properties - Pudong Shangri-La, East Shanghai (946 keys, 2 Ballrooms / 22 function space and 10 F&B outlets), and Kowloon Shangri-La, Hong Kong (688 rooms, 1 Ballroom and 12 function space, 7 F&B outlets)

• Corporate trainee program (6 months operations experience)
• Event Management, Sales (Wedding, Catering, MICE, Leisure FIT)

Key note:

• Specialize in Government Delegations activities (Singapore, Thailand)
• International MICE (30% of rooms revenue), contract & negotiations, revenue maximization
• Elevated site experience inspections, banquet quality improvement project which elevate satisfaction scores from 56 to 72 within a year.