Summary
Overview
Work History
Education
Skills
Awards
Certification
Languages
Timeline
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IVANA, TSANG HANG YEE

IVANA, TSANG HANG YEE

Summary

Experienced journalism and PR professional with 9 years in news reporting, research, and corporate communication. Former award-winning journalist skilled in captivating storytelling. Extensive background in the travel and leisure industry across Hong Kong and Macau at NTO and MNC levels. Deep understanding of national and regional political dynamics, as well as market trends.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Corporate Communications Manager

MGM China
09.2021 - 02.2025
  • Expand brand's presence & strengthen stakeholder relationships by crafting engaging corporate messages in various formats (i.e. corporate literature, speeches, media interview, press releases, letters, annual report, etc.) that underscore brand DNA
  • Manage media interview QA for top executives
  • Enhance brand image by developing event core messages throughout Marketing/PR journey (pre-market research, in-market expectations, post-event analysis)
  • Analyze market data to inform strategic decisions
  • Elevate brand visibility via media buy

Senior Writer

Macau Daily Times
11.2020 - 08.2021
  • Compose news/feature stories on several beats (i.e. tourism/ social welfare)
  • Pitched creative ideas for new articles that contributed to greater publicity and standard of the publication


Analyst, Strategic & Insights

Hong Kong Tourism Board (HKTB)
10.2018 - 10.2020
  • Compose HKTB's annual "Plan Book" which casts light on annual performance and 3-year outlook for Hong Kong's tourism
  • Identify emerging consumer trends in travel industry
  • Analyze and provide insights upon specific travel types (i.e GBA Travel, Art Tourism, Muslim Tourism, Sustainable Travel)
  • Identify outbound travel sentiments of specific source markets (i.e SEA, India, Middle East)

Senior Reporter

China Daily
05.2016 - 10.2018
  • Enhanced long-form news coverage by conducting in-depth research and interviews for accurate, comprehensive reporting on several beats (i.e climate change, social issues, scientific matters, etc.)
  • Conducted interviews with HK bigwigs (i.e. HK's former Chief Executive CY Leung)
  • Utilized multimedia tools such as video, audio, and photography to enhance story presentation and reader engagement.
  • Established and maintained contacts with variety of government offices, public agencies and community organizations.


Education

Master’s Degree in Journalism

UNIVERSITY OF HONG KONG
05-2016

Bachelor’s Degree in East & Southeast Asian Study

CITY UNIVERSITY OF HONG KONG
07-2013

Skills

  • Strategic planning
  • Analytical skills
  • Content development
  • Corporate storytelling

Awards

HONG KONG NEWS AWARDS 2018
Winner of Best Science News Reporting Award
(Winning Series - Abuse of Antibiotic)


HONG KONG NEWS AWARDS 2017
• Winner of Best Science News Reporting Award
(Winning Series - Climate Change)

• 1st Runner-up of Best News Writing (English)
(Winning Article: The SARS Samaritans)

Certification

Certificate of PR Strategy (Feb 2023)
Cornell University, USA

Languages

Cantonese
Native language
English
Proficient
C2
Mandarin
Proficient
C2
Japanese
Intermediate
B1

Timeline

Corporate Communications Manager

MGM China
09.2021 - 02.2025

Senior Writer

Macau Daily Times
11.2020 - 08.2021

Analyst, Strategic & Insights

Hong Kong Tourism Board (HKTB)
10.2018 - 10.2020

Senior Reporter

China Daily
05.2016 - 10.2018

Master’s Degree in Journalism

UNIVERSITY OF HONG KONG

Bachelor’s Degree in East & Southeast Asian Study

CITY UNIVERSITY OF HONG KONG

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