FRANK CHAU
Summary
Commercially driven Sales Leader experienced in luxury retail, FMCG, hospitality, and business development. Achieved significant results by leading sales teams, managing multi-million-dollar portfolios, and developing key accounts while delivering exceptional customer experiences. Focused on driving sales growth and building lasting client relationships through effective communication, negotiation, and problem-solving.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
Work History
Senior Sales Consultant
WATCHES OF SWITZERLAND AUSTRALIA
03.2026 - Current
- Represented renowned Swiss watch brands including Rolex, Tudor, Cartier, IWC, and Jaeger-LeCoultre, elevating brand presence.
- Fostered repeat business through exceptional client experiences and proactive relationship management.
- Cultivated relationships with luxury watch collectors and high-net-worth clients, enhancing client loyalty.
Sales Consultant
WATCHES OF SWITZERLAND AUSTRALIA
06.2025 - 03.2026
- Achieved luxury sales performance while building long-term client portfolios.
- Drove boutique growth through effective client acquisition and retention strategies.
- Engaged customers by providing expert knowledge on luxury timepieces.
- Assisted clients in selecting watches that matched their preferences and lifestyles.
- Maintained inventory accuracy through meticulous stock management practices.
Assistant Bar Manager
SKYCITY ADELAIDE
04.2025 - 06.2025
- Oversaw operations for three hospitality venues to ensure seamless service delivery.
- Managed labour costs, recruitment, training, and operational performance to optimize team efficiency.
- Controlled inventory and beverage costs while ensuring compliance with regulatory requirements.
Assistant Sales Manager
NESTLÉ PROFESSIONAL
04.2020 - 05.2022
- Managed 200+ active customer accounts, driving annual revenue of AUD $23M.
- Led two sales teams in Hong Kong and Macau, achieving sales targets.
- Developed commercial growth strategies and key account partnerships.
- Led recruitment, onboarding, coaching, and performance management for sales teams, enhancing team capabilities.
Sales Director
T&C; DESIGN
01.2006 - 01.2022
- Directed sales operations for a family-owned luxury jewellery business.
- Managed sourcing, supplier negotiations, and client relationships to ensure high-quality materials and services.
- Specialised in GIA diamonds, bespoke engagement rings and fine jewellery.
- Oversaw projects from concept to final delivery, ensuring alignment with client expectations and on-time execution.
Senior Sales Executive & Operations Manager (Dual Role)
NESTLÉ PROFESSIONAL
09.2016 - 04.2020
- Managed hospitality and foodservice accounts across Hong Kong, enhancing client satisfaction and retention.
- Led boutique opening project for Mövenpick retail operations, successfully launching brand presence in new market.
- Led boutique opening project for Mövenpick retail operations.
- Delivered sales growth through business development and relationship management, cultivating key partnerships and expanding client base.
Account Executive - HORECA
ENOTECA
07.2015 - 03.2016
- Managed premium wine accounts within hospitality channels to enhance customer relationships.
- Organised trade events and wine tastings to engage customers and promote brand awareness.
- Developed strong client relationships through regular communication and personalized service.
- Managed client accounts by coordinating orders and resolving inquiries promptly.
- Collaborated with sales team to identify new opportunities and enhance customer satisfaction.
Duty Manager - Fine Wine Retail
ENOTECA
06.2013 - 06.2015
- Managed boutique operations, promotions, reporting, and customer experience.
- Managed daily operations and staff scheduling for efficient service delivery.
- Trained and supervised team members to ensure high service standards.
- Coordinated inventory management and stock replenishment for optimal product availability.
Store Manager
STARBUCKS COFFEE HONG KONG
05.2011 - 10.2012
- Managed store operations, staffing, inventory control, and service standards.
- Supervised daily operations of high-volume coffee retail environment.
- Trained and mentored staff on customer service best practices.
- Managed inventory levels and ensured product availability for customers.
Education
Master of International Hospitality Management - Business Management
Le Cordon Bleu Australia
Adelaide , SA 01.2022 - 01.2024
MBA - International Hotel Management
Le Cordon Bleu Australia
Adelaide , SA 01.2008 - 01.2011
Skills
- Business Development
- Sales Growth
- Key Account Management
- Sales Leadership
- Negotiation
- Commercial Strategy
- CRM
- Clienteling
- Stakeholder Management
- Team Leadership
- Retail Operations
- Multi-Site Operations
- Customer Experience
Languages
- Cantonese
- Mandarin
- English, Fluent
- Cantonese, Native
- Mandarin, Professional Working Proficiency
Professional Highlights
- Managed annual revenue exceeding AUD $23M (HKD $120M) while leading two sales teams across Hong Kong and Macau.
- Managed 200+ active hospitality, foodservice and wholesale customer accounts.
- Led and developed 8 sales professionals across HORECA, FSR and wholesale channels.
- Opened and launched Mövenpick Boutique while simultaneously managing a sales territory.
- 16 years of luxury jewellery sales and bespoke client management experience.
- Leadership experience across luxury retail, FMCG, hospitality and family business sectors.
Languages
Chinese (Cantonese)
First Language
Chinese (Mandarin)
Advanced
C1
English
Advanced
C1
Timeline
Senior Sales Consultant
WATCHES OF SWITZERLAND AUSTRALIA
03.2026 - Current
Sales Consultant
WATCHES OF SWITZERLAND AUSTRALIA
06.2025 - 03.2026
Assistant Bar Manager
SKYCITY ADELAIDE
04.2025 - 06.2025
Master of International Hospitality Management - Business Management
Le Cordon Bleu Australia
01.2022 - 01.2024
Assistant Sales Manager
NESTLÉ PROFESSIONAL
04.2020 - 05.2022
Senior Sales Executive & Operations Manager (Dual Role)
NESTLÉ PROFESSIONAL
09.2016 - 04.2020
Account Executive - HORECA
ENOTECA
07.2015 - 03.2016
Duty Manager - Fine Wine Retail
ENOTECA
06.2013 - 06.2015
Store Manager
STARBUCKS COFFEE HONG KONG
05.2011 - 10.2012
MBA - International Hotel Management
Le Cordon Bleu Australia
01.2008 - 01.2011
Sales Director
T&C; DESIGN
01.2006 - 01.2022