FEI HUANG
Digital Marketing Expert
Summary
Strategic growth leader with 10+ years of experience driving user acquisition and revenue growth across consumer electronics, B2B SaaS, fintech, and e-commerce sectors. Expertise in identifying and solving both user and platform pain points to deliver results that benefit all stakeholders. Adept at leveraging data-driven insights and cross-border marketing strategies to scale operations and drive business results. Bilingual in English and Mandarin, with a strong understanding of global markets.
Overview
13
13
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Google Ads Supervisor
SparkX Global Marketing Co. Ltd
10.2024 - Current
- Managed a portfolio of international accounts with a combined monthly ad spend of $200K+, optimizing Google ad campaigns for the US, European region.
- Developed and implemented targeted optimization strategies, achieving a 10% reduction in CPA and over 20% increase in ROI within one quarter.
- Built and maintained performance dashboards to monitor key campaign metrics, conducted regular data analysis to refine ad strategies, and maintained proactive communication with clients to ensure continuous improvement.
E-Commerce Operations Lead
Huiliduo E-Commerce
06.2023 - 09.2024
- Led full-funnel e-commerce strategy, focusing on driving conversion and user retention, resulting in a 50% increase in quarterly GMV.
- Utilized data insights to optimize product offerings and marketing spend, improving conversion rate by 18%.
- Oversaw a team of internal and external stakeholders, including designers, developers and supply chain vendors, to ensure seamless project execution.
Digital Marketing Manager
Ping An Bank
10.2020 - 04.2022
- Spearheaded the development of a user lifecycle management system that contributed to a 225% increase in user base and a 198% YoY increase in funds raised.
- Launched over five large-scale digital campaigns per year, coordinating with cross-functional teams (product, tech, design) to align on strategic goals.
- Drove growth through integrated marketing strategies, expanding the user base in key markets.
CRM Project Manager
OnePlus
10.2019 - 09.2020
- Built and launched the OnePlus India membership program, acquiring 1M users in 10 days and maintaining a 25% DAU through continuous optimization.
- Collaborated with the product team to develop and refine features based on user feedback, ensuring long-term engagement and satisfaction.
- Worked closely with the India team to develop the annual marketing strategy and campaign calendar, ensuring a 30%+ user retention rate by executing targeted campaigns and maintaining active user engagement.
Product & User Operations Specialist
Alibaba Group
10.2012 - 09.2018
- Led the optimization of product offerings and user experience for Alibaba’s B2B services, resulting in a 30% increase in adoption across international markets.
- Generated value propositions, selling points, and user cases, collaborating with cross-functional teams to execute campaigns reaching 2,000+ sales and 50,000+ customers.
- Planned and executed campaigns that contributed to a 236% increase in GMV, exceeding $200 million in sales.
Education
Bachelor of Arts - Economics
McGill University
04.2001 -
Skills
- User Growth & Operations: Specializing in end-to-end user lifecycle management, with a focus on balancing user needs and platform goals to create mutually beneficial outcomes
- Cross-border Digital Marketing: Expertise in executing integrated marketing campaigns with a focus on solving both user and business challenges
- Data Analysis & Performance Optimization: Strong ability to identify pain points from both the user and platform side, optimizing for long-term growth and performance
- Cross-Cultural Communication: Skilled at navigating and communicating across diverse cultural contexts, ensuring smooth collaboration and alignment between global teams and markets
Certification
Google Ads Certified
Timeline
Google Ads Supervisor
SparkX Global Marketing Co. Ltd
10.2024 - Current
E-Commerce Operations Lead
Huiliduo E-Commerce
06.2023 - 09.2024
Digital Marketing Manager
Ping An Bank
10.2020 - 04.2022
CRM Project Manager
OnePlus
10.2019 - 09.2020
Product & User Operations Specialist
Alibaba Group
10.2012 - 09.2018
Bachelor of Arts - Economics
McGill University
04.2001 -
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