EMI KIMURA
Tallinn,Estonia
Summary
Dynamic Japanese Content Manager with a proven track record at Yolo, excelling in content localization and SEO optimization. Spearheaded strategies that significantly enhanced user engagement and managed diverse teams to deliver high-quality, culturally relevant content. Adept at driving keyword targeting campaigns and fostering collaboration across departments.
Overview
9
9
years of professional experience
Work History
Content Manager
Yolo
Tallinn
10.2024 - Current
- Managed team of writers and translators to deliver SEO-optimized content that increased search visibility.
- Designed and executed content localization strategies tailored to the Japanese market, aligning with global SEO goals.
- Oversaw localization of casino, sports betting, and game-related brands to ensure cultural accuracy and enhance user engagement.
- Created tone/style guides to ensure content consistency across platforms, improving brand voice alignment.
- Partnered with CRM and marketing teams on targeted campaigns, increasing Japanese user engagement.
Japanese Site Manager
Dinotech Media
Saint Julian's
03.2023 - 11.2023
- Managed freelance writers, ensuring high-quality content and SEO alignment for Japanese sites, enhancing user engagement.
- Implemented on-page SEO and content updates, improving SERP rankings for competitive crypto keywords.
- Produced and optimized JP/EN iGaming affiliate content, driving organic sessions.
- Conducted competitor research to uncover high-value opportunities, informing content strategies and improving market positioning.
SEO Content Manager Japan
PressEnter Group
Sliema
07.2021 - 11.2022
- Drove keyword targeting campaigns that improved top-10 keyword share by 15%.
- Coordinated freelancers and agencies to deliver SEO-aligned content that met key performance indicators.
- Produced and localized content for 5 multilingual sites, enhancing regional relevance and user engagement.
Senior Japanese CX & CRM Content Specialist
Glitnor Group
Ta X'biex
09.2020 - 07.2021
- Developed Japan retention marketing strategy and monitored promo performance to enhance customer loyalty.
- Localized CRM campaigns and onsite content, ensuring clarity and compliance in terms and conditions, FAQs, and marketing copy.
- Trained and guided junior agents, improving CSAT scores by 10%.
- Provided accurate customer support via email/live chat.
Senior Customer Support
Enteractive
Ta X'biex
01.2020 - 09.2020
- Reported user insights to managers, influencing process improvements that enhanced customer satisfaction.
- Delivered customer support via email and live chat for multiple iGaming brands, ensuring timely resolution of inquiries.
- Translated marketing and support content from English to Japanese for effective communication.
Dropbox Japanese Technical Customer Support
Teleperformance
Athens
07.2017 - 08.2018
- Achieved 95% CSAT rating while exceeding QA targets, enhancing customer satisfaction.
- Resolved 13+ technical issues/hour via phone, chat, and email, ensuring prompt support.
- Trained and supervised new hires, aiding recruitment efforts for the JP support team.
Education
Communications -
Santa Monica College
Santa Monica, California, USA12.2003
Skills
- Content localization
- SEO optimization
- Content strategy
- Team management
- Keyword targeting
- Customer engagement
Languages
- Japanese
- English
Core Skills
SEO optimization, on-page SEO, brand voice and tone adaptation, keyword research, AI-assisted content review and linguistic QA, Japanese/English bilingual, content localization, editorial style guides, freelancer coordination, cross-market campaigns, team leadership, casino, sports betting, crypto, payments, affiliate strategy, Google Analytics, GSC, Ahrefs, SurferSEO, WordPress, Strapi, Jira, Trello, and Slack
References
References available upon request.
Timeline
Content Manager
Yolo
10.2024 - Current
Japanese Site Manager
Dinotech Media
03.2023 - 11.2023
SEO Content Manager Japan
PressEnter Group
07.2021 - 11.2022
Senior Japanese CX & CRM Content Specialist
Glitnor Group
09.2020 - 07.2021
Senior Customer Support
Enteractive
01.2020 - 09.2020
Dropbox Japanese Technical Customer Support
Teleperformance
07.2017 - 08.2018
Communications -
Santa Monica College