DEMON ZHANG
SHANGHAI
Summary
Full of passion in fashion industry and over 13 years experience in retail visual and branding communication, one year of work and life experience at HQ abroad has given me a broader perspective and thinking
Overview
15
15
years of professional experience
Work History
Visual Merchandising Manager
Diesel
SHANGHAI
06.2024 - Current
- provide seasonal VM guideline incorporating HQ direction and CHINA business needs
- Be voice of china, influence HQ VM standards, improve relevancy
- partner closely with cross-functional teams, such as retail, merchandising and marketing , to adjust VM focus to support business growth
- work with HQ team on window design and local production for key campaigns
- VM budget control and management through annual planning and actual spending
- Team development plan for visual team
- develop VM training program for store VM specialist and WHSL partners on seasonal products, special products and general VM standard
APAC VM MANAGER
PINKO
ITALY
10.2022 - 06.2024
- Fully participate in the content of branding at the global HQ, formulate visual guidelines for different countries and regions based on commercial needs , and deeply participate in different content and projects of the marketing department, buying department, styling, retail , training and architecture , visual creative department
- While supervising the work in the Asia-Pacific ,also responsible for the management of stores in Europe, including Spain, France, Portugal, Greece, Russia, etc., with a total of about 45 stores
- Created customized plans, working with creative director to assess and meet commerical and branding needs
APAC VM MANAGER
PINKO
SHANGHAI
09.2014 - 10.2022
- Responsible for the development and the creative direction of all aspects of the in-store visuals, covering in-store visual merchandising , displays and decoration styles for all stores in APAC , including retail, management company, franchising , wholesale , outlet and EC , in total of 110 stores in APAC
- leading and building up APAC visual team
- oversees APAC visual budget : forecasting, tracking, reporting and invoicing for local capex and opex spend, adjusting budget accordingly every quarter
- Identify local vendors for Visual production under HQ guidelines
- Lead China visual team to creative Display point / concept for special events and Chinese new year visual based on Local market needs
- Partner closely with internal team on marketing strategy and business goals for new in-store/online launches and seasonal campaigns
- identify commerical seasonal visual book according to buying and different commerical needs by regions
- Partner closely with HQ store design team for direction and alignment on new regional shop openings
Visual Merchandiser
BURBERRY
SHANGHAI
04.2013 - 08.2014
- Act as the main point of contact for all facets of visual merchandising activities for existing directly-operated retail stores and planned new store openings
- Coordinate visual merchandising activities with distributors/clients for partner-operated stores
- Ensure that all stores and POS in field implement VM guidelines and standards
- Executions for window and in-store upgrades
- Work closely with other departments, distributors to ensure all VM/in-store materials orders are placed/received as per the direction and market needs
- Plan and conduct periodic VM training to store staff
Visual Merchandiser Supervisor
BASIC HOUSE
02.2010 - 03.2013
- Provide weekly guideline to shop in Shandong province and follow up with all stores
- Working closely with merchandise team for the solution of S.T%
- Training staff in seasonal trends and FAB skills per each season, cultivate store VM to ensure all shops keep good brand image in store
- Responsible for display plan in store, complete display project plan, implementation and verification
- Organization and management on visual for all the stores
Education
Bachelor of Arts - Visual Communication Design
Shandong Univercity of ART & Design
Skills
Proficient in Microsoft Office programs : PowerPoint, Excel& Word and Photoshop program
Exceptional visual merchandising and presentation skills
Visual Creative skills
Robust business-driving skills and customer experience-focused
Strong organizational skills and attention to detail
Languages
English
Timeline
Visual Merchandising Manager
Diesel
06.2024 - Current
APAC VM MANAGER
PINKO
10.2022 - 06.2024
APAC VM MANAGER
PINKO
09.2014 - 10.2022
Visual Merchandiser
BURBERRY
04.2013 - 08.2014
Visual Merchandiser Supervisor
BASIC HOUSE
02.2010 - 03.2013
Bachelor of Arts - Visual Communication Design
Shandong Univercity of ART & Design
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