Hyuna An
Trade Marketing Planner
Seoul
Summary
Result-driven and dedicated customer marketing planner in developing and executing integrated strategies to drive sales. Skilled at analyzing market trends, creating promotional campaigns, and leading cross-functional teams. At DIAGEO KOREA Corp, lunched a new product successfully contributing to occupy market share +1% in the imported beer market.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Associate Commercial Marketing Planner
DIAGEO KOREA
Seoul
12.2020 - Current
- Embed commerical annual plan of on-trade beer with 5+ years of field sales experiences and insight, aligning with relevant stakeholders: Supply, Finance, Brand marketing and Field sales.
- Led Guinness cycle promotion campaigns managing a $2.5 million of budget: developing POS/POSM in line with internal/external marketing code, setting sales objectives and targets, and monitoring executions with sales report/dashboards.
- Accelerated Guinness distribution in on-trade keg market by launching new product to penetrate in food-oriented channel and focusing on developing flagship outlets in trend-leading areas, driving the highest record of market share: +1 ppt vs LY.
Associate Territory Management Executive
DIAGEO KOREA
Seoul
01.2016 - 12.2020
- Responsible for a small-mid size territory with +150 key accounts and category product selling mainly beer and international whisky, by analyzing trading area based on sales report data and executing sales objectives. Contributed to sales team by developing scorecard templates to analyze sales status by area, segment, and grade-wise.
- Led St. Patrick's day campaign collaborating with Brand and Commercial Marketing team, driving +2.6% of market share YoY by recruiting key accounts based on strong rapport and negotiation skills and winning in share of in-venue display.
Education
Bachelor of Science - Food And Nutrition
University of Hanyang
Seoul 03.2011 - 02.2016
Skills
Good communicator with strong interpersonal and business skills
Timeline
Associate Commercial Marketing Planner
DIAGEO KOREA
12.2020 - Current
Associate Territory Management Executive
DIAGEO KOREA
01.2016 - 12.2020
Bachelor of Science - Food And Nutrition
University of Hanyang
03.2011 - 02.2016
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