David Tsuchiya
Marketing Manger At WPP Media
Tokyo,13
Summary
Marketing Manager leading integrated campaign strategy across the Japan market. Connects audience segmentation, media planning, and performance reporting to improve brand visibility and campaign outcomes for global clients. Aligns internal teams and stakeholders to keep multi-channel programs moving with clear priorities and measurable goals.
Overview
1
1
Language
8
8
years of professional experience
Work History
Marketing Manager
WPP Media
05.2026 - Current
- Led cross-functional teams in executing integrated marketing campaigns across digital and traditional platforms.
- Analyzed market trends and consumer insights to inform strategic decision-making and optimize campaign performance.
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Oversaw budget allocation, ensuring cost-effective use of resources while meeting project objectives.
- Mentored junior marketing staff, fostering skill development and promoting collaborative team dynamics.
Senior Planner
Mindshare
11.2023 - 05.2026
- End to end management of full-funnel marketing campaigns, from planning & strategy to reporting & recommendations.
- Achieved client satisfaction ratings exceeding 80% across multiple accounts.
- Managed internal teams and client relationships, ensuring clear communication and collaboration to enhance project outcomes.
- Managed internal teams and client relationships, ensuring clear communication and seamless collaboration to maximize efficiency.
- Conducted market research and trend analysis to drive data-informed decisions and improve campaign performance.
Digital Specialist
Mindshare
01.2022 - 11.2023
- Implemented digital advertising campaigns, leveraging data-driven insights to optimize strategies and enhance performance metrics aligned with client objectives and KPIs.
- Generated detailed campaign performance reports, delivering clients actionable insights and clear visibility into key metrics for informed optimization decisions.
Digital Media Analyst
ForwardPMX (now Assembly Global)
12.2018 - 02.2021
- Activated and managed paid media campaigns across SEM, Social and Display for global clients.
- Conducted data analysis using SQL queries, pulling nuanced data to curate informed optimization recommendations.
Education
Bachelor of Arts - English Language & Linguistics
University of London, King's College London
London, United Kingdom 04.2001 -
Skills
Google Ads Suite
Meta Ads Suite
TikTok Ads
Programmatic Buying
OOH Planning
Account Management
Campaign Strategy
Performance Reporting
Stakeholder Management
Market Research
Timeline
Marketing Manager
WPP Media
05.2026 - Current
Senior Planner
Mindshare
11.2023 - 05.2026
Digital Specialist
Mindshare
01.2022 - 11.2023
Digital Media Analyst
ForwardPMX (now Assembly Global)
12.2018 - 02.2021
Bachelor of Arts - English Language & Linguistics
University of London, King's College London
04.2001 -