Dali Takaki
Digital Advertising Account Executive
Tokyo
Summary
Dynamic Digital Advertising Account Executive with a proven track record at Septeni Global, driving user acquisition and monetization for app-based clients in APAC. Expert in media planning and performance analysis, I excel in tailoring strategies to target audiences, ensuring impactful campaigns that enhance client satisfaction and achieve significant results.
Overview
3
3
years of professional experience
2
2
Languages
Work History
Digital Advertising Account Executive
Septeni Global
10.2022 - Current
- Led user acquisition and monetization strategy for global app clients across Japan and APAC, focusing on data-driven media planning and localized creative direction.
- Developed and managed full-funnel digital campaigns, including KPI-aligned media buying, A/B testing, and performance optimization.
- Collaborated with cross-functional teams and international stakeholders to align creative execution with Japanese market insights.
- Drove a major IP mobile game’s user growth from 300K to 2M+ and quadrupled in-app revenue between 2023–2024; expanded ad reach from 2 to 10 countries.
- Delivered regular performance reports and strategic recommendations to clients, improving ROI and retention.
- Recognized with Sales Award and Project Excellence Award for outstanding contribution.
- Currently managing multiple UA and monetization projects across gaming and lifestyle apps, serving both domestic and global clients.
Education
Bachelor of Arts - International Development Studies
University of King's College
Halifax, Canada 04.2001 -
Skills
Account management
Performance analysis
Target audience identification
Media planning
Professional 3x3 basketball play
Professional 3x3 Basketball Player
2023 – 2025 3x3.EXE Premier (Japan)
Balanced a demanding athletic schedule with a full-time career, competing in a national-level league while working as an Account Executive.
Timeline
Digital Advertising Account Executive
Septeni Global
10.2022 - Current
Bachelor of Arts - International Development Studies
University of King's College
04.2001 -
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