Martin Barnard
Shanghai,Shanghai
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Led a 8 person team in development of numerous profitable campaigns during previous year. Marketing metrics knowledge and collaborative skills enabled achievement of optimum outcomes. Enthusiastic Manager trained in business analytics and strategy. Excellent communication and leadership abilities. Desiring to work with a growing organization offering long term career potential.
Overview
4
4
Languages
5
5
years of post-secondary education
9
9
years of professional experience
Work History
Marketing Manager
Pack English
Shanghai, Shanghai
01.2018 - Current
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations to facilitate growth during global pandemic.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Briefed CEO on monthly projections, product launches and other marketing plans.
- Charged with reaching sales targets on a quarterly basis through direct marketing initiatives.
English as a Second Language Teacher
Creative Teaching Plan
Shanghai, Shanghai, China
05.2017 - 12.2017
- Developed and taught ESL curriculum to improve students' conversational abilities.
- Collaborated with teachers and department heads to meet quarterly and yearly educational goals.
- Administered and graded tests and assignments to evaluate student progress.
- Increased ESL students' reading levels by integrating online word games and altering lesson plans for students needing extra guidance.
- Developed activities and integrated technology to diversify instruction.
Retail Manager
Goza mobile
Pretoria , Gauteng
06.2013 - 08.2015
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Controlled store inventory and reviewed cash handling and operations reports.
- Trained and developed new employees for ease of transition into team.
- Submitted reports to senior management to aid in business decision-making and planning.
- Maintained quality brand image exposure in alignment with corporate standards.
- Cultivated customer loyalty to enhance retention by delivering outstanding service.
- Trained team members in successful strategies to meet operational and sales targets.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Maintained customer satisfaction with quick and professional handling of product returns.
Supervisor
Jescom - Vodacom
Pretoria, Gauteng, South Africa
01.2011 - 05.2013
- Oversaw continuous floor maintenance and recovery efforts, keeping displays and shelves customer-ready and professionally presented.
- Built successful retail teams by instilling culture of collaboration and developing daily plans centered on common group goals.
- Kept merchandise fresh by monitoring use of proper stock rotation procedures and setting up promotions to move out aging products.
- Processed exchanges, refunds and team member purchases to keep cashiers focused on efficiently checking out regular customers.
- Scheduled workers and delegated assignments to effectively meet expected customer and business demands.
- Monitored cashiers' work and balanced registers to maintain strong financial controls.
- Entered and priced inventory to assist with efficient restocking.
- Maintained focus during busy times and delegated tasks to employees to keep business running smoothly.
Education
MBA - Business Analytics & Strategy
Aston University
Birmingham, United Kingdom 11.2020 - Current
BBA - Business Communications
Atlantic International University
USA 01.2016 - 12.2019
Skills
Strategic planning
Market Analysis
Client communication
Marketing and advertising
Corporate Communications
Staff Management
Teamwork
Product development
Brand development
Timeline
MBA - Business Analytics & Strategy
Aston University
11.2020 - Current
Marketing Manager
Pack English
01.2018 - Current
English as a Second Language Teacher
Creative Teaching Plan
05.2017 - 12.2017
BBA - Business Communications
Atlantic International University
01.2016 - 12.2019
Retail Manager
Goza mobile
06.2013 - 08.2015
Supervisor
Jescom - Vodacom
01.2011 - 05.2013