Chonosuke Asano
Shibuya/Tokyo
Summary
Accomplished marketing and business operations leader with a proven track record at Monks and self-employment, driving significant cost reductions and revenue growth. Expert in digital advertising and data analytics, complemented by strong leadership and time management skills. Spearheaded Sony’s first digital advertising agency, achieving industry-leading client retention through innovative strategies and effective team management.
Overview
6
6
years of professional experience
Work History
Freelance Marketing / Head of Business Operations
Self-Employed
01.2024 - Current
- Optimized Marketing Operations & In-House Digital Marketing
Spearheaded the development of in-house digital marketing capabilities, reducing reliance on external agencies. Successfully lowered monthly agency costs from ¥20M to ¥500K by streamlining marketing operations and building efficient internal processes. - Business Operations Leadership
Led end-to-end projects across online and offline sales, inventory management, and product distribution. Key initiatives included optimizing internal inventory levels, defining requirements and overseeing the launch of international shipping services, and managing talent. Drove process improvements from development to operational execution, contributing to enhanced overall business performance.
Project Lead
Monks
04.2021 - 12.2023
- Strategic Client Engagement & Sales Growth
Drove new business proposals and upselling initiatives for existing clients, securing large-scale consulting projects valued at over ¥100M. Successfully executed cross-sell deals ranging from ¥1M to several tens of millions of yen, contributing to overall revenue growth. - Client Retention & Relationship Management
Maintained a 100% client retention rate by fostering strong relationships and delivering consistent consulting value. Recognized for ongoing communication and strategic insights, resulting in long-term client engagement. - Rapid Career Progression
Promoted twice within a year, advancing from Account Manager to Senior Account Manager, and subsequently to Project Lead, reflecting strong performance and leadership capabilities.
Chief Account Executive
SMN Corporation
09.2018 - 03.2021
- Pioneered Sony’s First Digital Advertising Agency
Played a key role in launching Sony Group’s first digital advertising agency, officially established in October 2019. Focused on integrating Sony’s technology and IT solutions to address advertisers' needs. - Industry Relations & Market Expertise
Built and maintained relationships with digital ad media, media representatives, ad tech providers, and advertisers over two years. Engaged in ongoing communication to stay ahead of digital advertising market trends and insights. - Client Engagement & Project Execution
Delivered client-facing solutions by assessing advertiser needs, proposing tailored promotional projects, and managing end-to-end execution alongside clients and partners. - Leadership & Project Coordination
Led teams and managed multiple projects with shifting deadlines, ensuring successful delivery through strong coordination and leadership skills.
Education
Bachelor of Arts - Business Economics
Union College
Schenectady06-2018
Skills
Marketing related skills
- Product marketing
- Marketing plans
- Digital advertising
- Data analytics
Management / Leadership
- Quality leadership
- Strong time management
- Training and mentoring
Other Skills
- Sales enablement
- Presentations
- Programming Python/SQL
Hobbies
Bouldering / Tennis / Badminton / Workout
Languages
Japanese
Native language
English
Advanced
C1
Timeline
Freelance Marketing / Head of Business Operations
Self-Employed
01.2024 - Current
Project Lead
Monks
04.2021 - 12.2023
Chief Account Executive
SMN Corporation
09.2018 - 03.2021
Bachelor of Arts - Business Economics
Union College
Similar Profiles
Benjamin BrownBenjamin Brown
Independent Lawn Care and Snow Removal Service Provider at Self-employedIndependent Lawn Care and Snow Removal Service Provider at Self-employed
Abdul HaleemAbdul Haleem
Freelance Designer at Self-EmployedFreelance Designer at Self-Employed
Maria SebastianMaria Sebastian
Housekeeper at Self-employedHousekeeper at Self-employed