Adept at driving cultural and entertainment project successes, I leveraged content strategy and exceptional campaign management at Chengdu Tianfu Greenway Culture&Tourism Corp.,Ltd to significantly enhance project profitability. My expertise in marketing strategy development and a proven track record in event marketing underscore my ability to deliver impactful results.
Systematic Marketing Analyst with five years of experience and extensive training in area of Activities and Marketing. Expert in business administration and data collection for research and metric analysis. Proven skill in effective collaboration, maintaining lasting rapport with coworkers and clients.
Well-versed in analyzing consumer behavior to drive growth and improve performance. Hardworking and meticulous with an excellent work ethic and strong business acumen.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Activities and Marketing Operations
Chengdu Tianfu Greenway Culture&Tourism Corp.,Ltd
09.2020 - Current
Responsible for overall planning, organization, implementation and management of profitable projects in the fields of culture, entertainment, sports and other industries around the ecological base of the city, as well as the creation of unique intellectual properties.
Responsible for comprehensive management of cultural and entertainment projects, sports projects and event activities related to the department.
Assist in formulating departmental development plans, annual operating plans and budget proposals.
Assist in cost control, revenue generation, approval processes, procurement, execution, contracts and settlement throughout the entire process of cultural and entertainment projects, sports projects and event activities within the department.
Responsible for assisting in the establishment, revision and continuous improvement of departmental systems.
Complete other tasks assigned by company leaders or superiors.
Activities Manager
Sichuan Zhenghuo Culture Media Group Co., Ltd
02.2019 - 08.2020
According to the company's operation plan, responsible for the planning and overall coordination of activities.
Responsible for the marketing promotion of activities, including performing arts events, sports events, and arranging execution and follow-up implementation.
Responsible for coordinating and implementing various resources (institutions, venues, personnel, etc.) for activities.
Statistics on the data of various activities, after classification, sorting and analysis, provide a basis for relevant decisions of the company.
Participate in the creative conception of important projects in the company.
International Marketing Department
Chengdu Jinlin Real Estate Co.
11.2017 - 11.2018
Identify high-quality overseas activities or cultural and creative products in the international market and integrate them into the Chinese market.
Localize the activities according to the Chinese market for brand operation.
Responsible for marketing and promotion of activities, and achieve various targets as required by the company.
Responsible for project implementation and execution, integrating relevant resources.
Responsible for introducing high-quality cultural and creative products, and developing sales channels.
General Manager's Assistant
Coca-Cola Beverage(Sichuan) Co., Ltd
05.2017 - 10.2017
Draft company work plan summary and make good records of important company meetings.
Draft, archive and organize files signed by the general manager.
Managed the general manager's schedule to make appointments and arrange business trips.
Managed paper and electronic filing systems by routing various documents, taking messages and managing incoming and outgoing mail.
Complete other tasks assigned by the general manager.
Develop human resource strategies according to the requirements of company development.
Assist in developing strategies to establish a lasting digital connection with consumers
Brand and promote the company's presence across various social media platforms
Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness
Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc
Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns
Provide creative ideas for content marketing and update website design
Perform basic graphic design tasks using Canva to improve user experience
Conduct market and competitor research, along with Google Analytics analysis
Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.Assist in developing strategies to establish a lasting digital connection with consumers
Brand and promote the company's presence across various social media platforms
Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness
Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc
Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns
Provide creative ideas for content marketing and update website design
Perform basic graphic design tasks using Canva to improve user experience
Conduct market and competitor research, along with Google Analytics analysis
Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.
<ul><li>Production Block Incharge Job Role: Operations, Control and Monitoring</li><li>1. All activities related to production and monitoring the process as per SOPs.</li><li>2. Communicate day to day process deviations and breakdowns of the equipment to concerned persons.</li><li>3. Check and implement the process for cleaning of equipment as per the schedules.</li><li>4. Responsible for housekeeping and implementation of day to day cleaning of process area & clean room.</li><li>5. Preparation, review and approval of monthly Reports and BPRs BCRs, OOS, Deviation, investigations reports, validation protocols reports, validation reports.</li><li>6. Responsible for preparation of daily production planning and ensuring the same.</li><li>7. Production planning, ensuring that the batches are produced as per planning and meeting the dispatch targets.</li><li>8. Ensure proper utilization of equipment and manpower as and when required.</li><li>9. Planning and monitoring during execution of the process validation.</li><li>10. Manpower planning. Monitor the project modification activities.</li><li>11. Responsible to handle production processes.</li><li>12. Implementation of new technology w.r.t. process equipments or facility.</li><li>13. Supporting quality assurance team for DMF submission.</li><li>14. Executing and supervising training, validation, qualification and calibrations protocols.</li><li>15. To perform visual inspection and certification of cleaned equipment after product change over cleaning as per standard operating procedure.</li><li>CGMP:</li><li>1. Following departmental standard operating procedures (SOP) and providing suggestions for SOP simplification and any other improvements.</li><li>2. Making sure all the documents and checklist are verified before and after manufacturing.</li><li>3. Ensuring retention and destruction of records are maintained in a department.</li><li>4. Verifying status labeling of accessories, in-process instruments, containers, area & equipment.</li><li>5. Performing contemporaneous (on time) document entries.</li><li>EHS:</li><li>1. Following Environment, Health and Safety policies and practices.</li><li>2. Making sure personnel health, hygiene and organization practices are followed.</li><li>3. To conduct risk analysis of product, system, equipment, process as per standard procedure.</li><li>Training</li><li>1. Attaining training as per training need and providing training to sub-ordinates through available software of Learning Management System (LMS).</li></ul> at MSN Group<ul><li>Production Block Incharge Job Role: Operations, Control and Monitoring</li><li>1. All activities related to production and monitoring the process as per SOPs.</li><li>2. Communicate day to day process deviations and breakdowns of the equipment to concerned persons.</li><li>3. Check and implement the process for cleaning of equipment as per the schedules.</li><li>4. Responsible for housekeeping and implementation of day to day cleaning of process area & clean room.</li><li>5. Preparation, review and approval of monthly Reports and BPRs BCRs, OOS, Deviation, investigations reports, validation protocols reports, validation reports.</li><li>6. Responsible for preparation of daily production planning and ensuring the same.</li><li>7. Production planning, ensuring that the batches are produced as per planning and meeting the dispatch targets.</li><li>8. Ensure proper utilization of equipment and manpower as and when required.</li><li>9. Planning and monitoring during execution of the process validation.</li><li>10. Manpower planning. Monitor the project modification activities.</li><li>11. Responsible to handle production processes.</li><li>12. Implementation of new technology w.r.t. process equipments or facility.</li><li>13. Supporting quality assurance team for DMF submission.</li><li>14. Executing and supervising training, validation, qualification and calibrations protocols.</li><li>15. To perform visual inspection and certification of cleaned equipment after product change over cleaning as per standard operating procedure.</li><li>CGMP:</li><li>1. Following departmental standard operating procedures (SOP) and providing suggestions for SOP simplification and any other improvements.</li><li>2. Making sure all the documents and checklist are verified before and after manufacturing.</li><li>3. Ensuring retention and destruction of records are maintained in a department.</li><li>4. Verifying status labeling of accessories, in-process instruments, containers, area & equipment.</li><li>5. Performing contemporaneous (on time) document entries.</li><li>EHS:</li><li>1. Following Environment, Health and Safety policies and practices.</li><li>2. Making sure personnel health, hygiene and organization practices are followed.</li><li>3. To conduct risk analysis of product, system, equipment, process as per standard procedure.</li><li>Training</li><li>1. Attaining training as per training need and providing training to sub-ordinates through available software of Learning Management System (LMS).</li></ul> at MSN Group