Benjarong Benjarong

- Crafting and executing a 3-7 year business plan with financials and annual targets.

- Leading marketing and sales efforts to meet yearly targets.

- Collaborating with internal teams for seamless planning and execution.

- Possessing an in-depth understanding of the local regulatory landscape and collaborating with compliance and regulator to ensure ongoing compliance in all activities.

- Oversaw pre-merger team integration for effective collaboration

- Executed a 7-year revenue plan post-closure of 4 fixed income funds.

- Led 2020–2023 rebranding with regional marketing.

- Led product development and strategy team.

- Managed communication for closed funds under liquidation.

- Coordinated departmental integration and TMB/Thanachart Bank partnership.

- Supervised a team of 23 members

February 2016 - February 2020

- Assisted Executive Chairman in crafting firm’s blueprint, strategies, and channel-specific plans.

- Oversaw three departments: Product Strategy, Corporate Strategy, and Product Management.

- Dealt with regulators on industry initiatives, upcoming regulations, and key product approvals.

- Supervised Product Strategy’s team on training, communication, and ensuring a competitive product suite.

- Monitored industry dynamics, product trends, and regulatory developments.

- Managed end-to-end balanced scorecard process and aligned key processes to strategy.

- Initiated cross-functional initiatives for improved capability and cost efficiency.

- Represented the firm at conferences, fund house associations, forums, and media interviews.

Senior Vice President, Head of Product Strategy Department; July 2013 – January 2016

- Developed short/long-term product roadmaps and marketing strategies.

- Managed end-to-end product lifecycle from development to liquidation.

- Led the team as subject matter experts, providing training and support to all channels.

- Participated in product-specific investment strategy meetings with fund managers.

- Performed competitor and marketplace analysis.

- In charge of foreign fund passporting projects (ACIS, ARFP, AIFMD).

Senior Vice President, Head of Product Sourcing and Private Wealth Management Department; June 2009 – June 2013

**Sales & Distribution**

- Supervised HNW private fund sales, product sourcing, 3rd-party mutual fund distribution.

- Led private fund sales team and 3rd-party distribution team.

**Product-Related**

- Initiated/assisted in new product development/maintenance, liaising with global partners.

- Led product content management, supervised prospectus drafting and filings.

- Led sales team, grew AUM to USD 150 million in 8 months.

- Supervised marketing, PR, campaign development, and brand building.

- In charge of product development, internal/external SEC filings.

- Headed direct sales/business development team, expanded distribution channels.

- Developed onshore products for Private Wealth Management clients.

- In charge of internal product approval/due diligence and coordinated with regional marketing team on client’s investment roadshows.

- Worked with the regional office on local fund and fund house selection, approval, and annual review.

- Managed a team of three investment analysts.Developed ongoing investment sales training and grew the bank’s investment assets under management.

- Launched CitiGold Wealth Management Banking and developed the bank’s new investment products and services.

- Managed investment product and marketing control processes and implemented the bank’s integrated customer profiling system.

· Developed market research deliverables for global consumer product companies (e.g Coca-Cola Thailand)

· Analyzed market situation, competitive environment, pricing, and distribution of each product category

· Made issues-based presentations and recommended marketing strategy to clients on a continual basis

Team Member and Analyst in a retail banking distribution project managed by A.T.Kearney, January – April 1999

· Coordinated in the information gathering tasks within the bank

· Gathered the required information from the government offices

· Participated in conducting the customer research (e.g. focus group)

· Participated in the analyzing tasks (e.g. bank’s branch performance evaluation)

Marketing Officer, Deposit Marketing Division, April 1997 – December 1998

· Developed and conceptualized deposit products for retail banking business (e.g. Thai Danu Smart Gift Card)

· Led marketing campaigns/programs for deposit products using the bank’s branch network

· Monitored the bank’s branch operation on deposit products (e.g. Thai Danu Plus Tax-exempted Accounts)

· Participated in the marketing research project