Summary
Overview
Work History
Education
Skills
Self Publicity
Personal Information
Timeline
GeneralManager

Ayako Nishimura

練馬区

Summary

Professional leader with comprehensive experience in driving operational excellence and strategic growth. Proven track record of fostering team collaboration and achieving impactful results in dynamic environments. Skilled in navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.

Overview

23
23
years of professional experience

Work History

General Manager

VeriServe, Inc.
08.2019 - Current
  • Company Overview: System verification of IT-related products (hardware and software)
  • Security verification services
  • Consulting services
  • Public relations, marketing operations and management
  • Mid-term management plan/business plan/PL management
  • Branding strategy development and project leadership
  • Advertising measures and implementation
  • Media plan development and implementation
  • Media relations, media seminars, press release preparation
  • Creation of in-house promotional materials
  • CSR promotion (para-athlete recruitment, management)
  • KPI setting
  • Digital marketing and promotion
  • Market Research/Competitive Research
  • Planning and operation of online conferences hosted by the company
  • Exhibition/External Event Planning and Management
  • Effectiveness Analysis
  • MA/SFA operation management
  • System verification of IT-related products (hardware and software)
  • Security verification services
  • Consulting services
  • Proposed the company's first cross-functional branding project to management and budgeted the project
  • Led the complete shift of seminars and company-sponsored conferences to online, generating approximately 11,500 new leads
  • Achieved 121% of the target for lead generation measures

Chief Marketing Officer

Kyowa Dengyo Inc.
12.2016 - 07.2019
  • Company Overview: Manufacturing and sales of stress measuring instruments, industrial instrumentation, and construction measuring instruments
  • Measurement consulting business
  • Digital marketing, advertising and promotional material production
  • Operation, management, and updating of the company's website
  • Listing advertisement planning and operation (including overseas sites outside of Japan in the U.S
  • And Thailand)
  • Planning, production, and construction of campaign websites
  • Access analysis, SEO
  • In charge of corporate branding projects
  • Formulation and implementation of media
  • Manufacturing and sales of stress measuring instruments, industrial instrumentation, and construction measuring instruments
  • Measurement consulting business
  • 2018 Japan Industrial Advertising Awards, Series II, Honorable Mention
  • 2019 Japan Industrial Advertising Awards, Monochrome Division, Honorable Mention

Chief Public Relations Officer

Japan Marrow Donor Program
04.2006 - 12.2016
  • Company Overview: Public awareness and publicity for donor recruitment
  • Registration of patients in need of bone marrow and peripheral blood stem cell transplantation
  • Chief of the Public Relations and External Relations Department
  • Press releases and correspondence with various media outlets
  • Establishment and management of official accounts on twitter, facebook, and YouTube
  • Production direction of the website
  • Planning and operation of sponsored events
  • Public awareness and publicity for donor recruitment
  • Registration of patients in need of bone marrow and peripheral blood stem cell transplantation
  • Donor registrations increased from 300,000 to 460,000 (2016)
  • Achieved monthly PV of 470,000 views

Regular employee

Katsuyusha Corporation
04.2002 - 03.2006
  • Company Overview: Advertising, Design, Events
  • Graphic designer
  • Design and production of printed materials
  • Rich content for entertainment companies
  • Corporate website renewal
  • Advertising, Design, Events

Education

07.2019

12.2016

03.2006

Master of Arts - スペイン語スペイン文学

Seisen Univercity
Tokyo,JAPAN
03-2001

Skills

  • BtoB brand communication strategy and design
  • On-demand media communication design
  • Media Planning
  • KPI and PDCA design and operation for marketing and PR measures
  • Lead data analysis
  • Ondmedia production direction and operation
  • SEO Operations
  • Leadership and team building

Self Publicity

At the beginning of his career, he worked as a graphic designer, and later experienced a wide range of advertising/PR/marketing areas. He believes that it is necessary to always offer something new, based on his belief that 'maintaining the status quo immediately represents decline.'

Personal Information

Age: 46

Timeline

General Manager

VeriServe, Inc.
08.2019 - Current

Chief Marketing Officer

Kyowa Dengyo Inc.
12.2016 - 07.2019

Chief Public Relations Officer

Japan Marrow Donor Program
04.2006 - 12.2016

Regular employee

Katsuyusha Corporation
04.2002 - 03.2006

Master of Arts - スペイン語スペイン文学

Seisen Univercity

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Ayako Nishimura