Atiwit (Earth) Wichiencharoen
Bangkok
Summary
High-performing Senior Marketing Manager with a passion for the Digital Commerce industry. Over 4 years of experience impacting positive organizational and business outcomes through Customer Engagement Strategy, Digital Marketing and Data Analytics. Confident in ability to collaborate with cross-functional teams to solve complex, high-stakes problems. Committed to continuous improvement and contributing to team success.
Overview
10
10
years of professional experience
Work History
Head of Digital Marketing and CRM
Robinhood Delivery
03.2021 - Current
- Develop and implement performance strategies aimed at both customer acquisition and retention perspectives. Utilized targeted customer segments via data science, statistics, and marketing product enhancements to sustain platform growth within optimized budgets.
- Manage cross-functional teams and optimize operations across diverse departments and business units. This includes oversight of marketing campaign management, technical product development, overall customer experience, and maintaining business key results across 6 different active business units.
- Oversee the platform's marketing technology integration and its business application to maintain business key results. This includes strategizing and implementing all digital tagging plans, customer engagement governance, automation capabilities, A/B testing capabilities, customer loyalty management, analytics and reporting.
- Cultivate a data-driven culture within the team by providing training and guidance for marketing analytics. This initiative has enhanced team members' capabilities and enabled data-informed decision-making, resulting in increased adaptability to evolving market dynamics and customer preferences.
Sales And Marketing Manager
Alexander And James Sofas
02.2019 - 03.2021
- Manage the brand's flagship store and operate as sales and customer relations. This includes collaborating with the product development team to resolve issues and maintain customer satisfaction.
- Implement and strategically expand domestic business channel partnerships and program initiatives through interior designers, property development organizations and digital marketing.
- Build brand awareness and generate sales leads through digital marketing and traditional PR campaigns.
- Build a customer database and relationship management workflow under Sales and Marketing to optimize business operations following PR and promotional campaigns.
- Report to Senior Management on sales and marketing results on a weekly basis, including plans and upcoming business strategies for growth
Marketing Manager
Rugby School Thailand
05.2017 - 02.2019
- Worked within the company's annual budget and oversee the planning, production, and execution of all marketing strategies, implementations, data management, digital marketing footprints, campaigns and optimizations.
- Achieved, in student number, 38% beyond target in the first academic year and 136% in the second.
- Supervised and processed all marketing materials including design, production and publication for both traditional and online media.
- Developed and optimized the School's Admissions process and protocols to maximise productivity and customer (parent) experience satisfaction.
Business Development Executive
S. Napa (Thailand) Co.,LTD.
08.2014 - 08.2015
- Worked with Senior Vice President and other stakeholders to create new business sales lead, resolve problems, and provide exceptional customer service for client.
- Supervised productions in mediums of marketing including
photographs, videos, brochures and articles
on the company’s website.
Education
Bachelor of Arts - Entertainment & Media Production
Mahidol University International College
Nakhon Pathom2011
Skills
- Marketing Automation
- Marketing Attribution
- Marketing Analytics
- Campaign Management and Optimization
- Acquisition and Retention Management
- Customer Segmentation
- Customer Loyalty Management
- Digital and Performance Marketing
- Product Development and Launch
- Basic SQL and API Knowledge
Timeline
Head of Digital Marketing and CRM
Robinhood Delivery
03.2021 - Current
Sales And Marketing Manager
Alexander And James Sofas
02.2019 - 03.2021
Marketing Manager
Rugby School Thailand
05.2017 - 02.2019
Business Development Executive
S. Napa (Thailand) Co.,LTD.
08.2014 - 08.2015
Bachelor of Arts - Entertainment & Media Production
Mahidol University International College
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