Aoi Saito
Brand Strategist/Creative Planner
Setagaya-ku, Tokyo,
Summary
Results-driven Brand Strategist and Creative Planner with 3 years of experience, serving as a trusted advisor for C-suite executives on their organization's marketing strategy implementation and execution. Looking to build upon knowledge and experience at National Taiwan University's MBA program to become the leading marketer specialized in Asian markets and to expand the presence of the creative consulting industry.
Overview
3
3
years of professional experience
3
3
Languages
Work History
Brand Strategist / Creative Planner
Droga5 Tokyo (Part Of Accenture Song)
02.2023 - Current
- Spearheaded rebranding efforts that resulted in a revitalized brand identity of Japan's leading automobile company resonating with both existing customers and new prospects.
- Conducted comprehensive market research to inform strategic planning decisions and drive growth with the brand's vision and tone of voice, resulted in several international award wins such as ACC and Spikes Asia.
- Undertook thorough market analysis and facilitated workshops for a leading retail corporation to support strategic decision-making.
- Authored daily consumer trend analyses and conducted trend workshops, drawing over 300 colleagues cumulatively and solidifying my reputation as a trend expert within the office.
- Crafted persuasive campaign materials, posters, and web copy for a leading travel agency, which resulted in a threefold increase in applicants for their new business initiative.
Marketing Transformation Analyst
Accenture Song
08.2021 - 02.2023
- Designed an e-commerce application and formulated strategies for Japan's premier cosmetic brand, achieving a marked increase in engagement rates and strengthening the connection between the brand and its audience, and several prestigious awards, including the Red Dot Design Award, iF Design Award, and Good Design Award.
- Advanced reporting functions within the Salesforce ecosystem by architecting intuitive dashboards for seven regional offices of a globally-renowned electronics giant, delivering critical insights that enhanced the strategic decisions of executive leadership.
Education
Bachelor of Arts - Political Science And Economics
Waseda University
Shinjuku-ku, Tokyo, Japan 04.2001 -
High School Diploma -
Bangkok Patana School
Bang Na District, Bangkok, Thailand 04.2001 -
Skills
Strategic Planning
Geographic and Industry Trend Analysis
Documentation And Reporting
Project Management
Copywriting
Storytelling
Creativity
Cross-Cultural Communication
Self Motivation
Professionalism
Timeline
Brand Strategist / Creative Planner
Droga5 Tokyo (Part Of Accenture Song)
02.2023 - Current
Marketing Transformation Analyst
Accenture Song
08.2021 - 02.2023
Bachelor of Arts - Political Science And Economics
Waseda University
04.2001 -
High School Diploma -
Bangkok Patana School
04.2001 -