Summary
Overview
Work History
Education
Skills
Internships
Languages
Certification
Accomplishments
Timeline
Hi, I’m

Amber Cher

Amber Cher

Summary

My expertise and passion lie in entrepreneurship, business strategy, and sustainability. I am always on the lookout for innovative solutions to emerging trends and challenges. Through my collaborative experiences with organizations that prioritize effective leadership and seamless project execution, I have honed a high-energy approach to building and optimizing business operations, spearheading strategic initiatives, and fostering sustainable growth in businesses. I am genuinely eager to partner and innovate with like-minded organizations that share my values and prioritize strategic alignment. Leveraging my expertise across diverse industries, I am well-equipped to recognize and seize opportunities that create significant societal and global impact. This positions me to play a pivotal role in driving positive change and making a truly meaningful difference in the world.


Overview

3
years of professional experience
1
Certification

Work History

80&Company Inc.
Kyoto

Leader, Global Team & Proposal Team
04.2022 - 05.2023

Job overview

At 80&Company Inc., a Kyoto-based venture company specializing in technology, creation, and business consulting, I excelled as a leader, primarily focusing on the Global Team, and also served as a sub-team member in the Proposal Team. With a strong emphasis on driving the creation, management, and support of diverse projects across industries, including game-based AI education, arts and fashion, e-commerce, NFTs, sports, interior and space design, and product design etc., I consistently delivered outstanding results. By aligning efforts with partner companies, I played a pivotal role in unleashing the core values and potentials of businesses while working towards shared purposes.

  • Spearheaded the creation of innovative business ideas and developed robust business models, resulting in the successful implementation of solutions by partner companies
  • Orchestrated the execution of business funding initiatives and crafted meticulous financial plans, leading to the adoption of new business models and securing subsidies and sponsorship
  • Provided strategic business consultation and adeptly negotiated with partner organizations, resulting in the establishment of successful partnerships with various companies across different projects
  • Conducted comprehensive market research, assessed competitive advantages, executed customer acquisition campaigns, and developed impactful marketing strategies on a global scale
  • Collaborated with technology vendors and partners to stay informed about the latest innovations and solutions
  • Demonstrated exemplary project management expertise and streamlined operational processes with precision, resulting in a remarkable 4x reduction in project timelines and a significant 2x increase in overall operational efficiency

Tominaga Shoji Co., Ltd.
Kobe

Member of In-house Consulting Venture Company
01.2022 - 03.2022

Job overview

Tominaga delivers "seasonality" to everyone, enriching the future of farming, food, and people. The company's core operations revolve around wholesale and import/export of agricultural products, cultivation, processing, sales, and business warehouse operations etc. I had the privilege of being selected as a candidate to enhance the Administrative Headquarters and played a key role in setting up the in-house consulting venture company.

  • Provided valuable insights and contributed to strategic decision-making, driving business growth
  • Led start-up preparation processes, including corporate name selection, logo design, website and social media launch, and revenue stream strategy planning
  • Demonstrated a proven ability to develop and implement creative solutions for complex problems

Tominaga Shoji Co., Ltd.
Kobe

PR, IT & E-commerce Marketing Lead
04.2021 - 03.2022

Job overview

Tominaga delivers "seasonality" to everyone, enriching the future of farming, food, and people. The company's core operations revolve around wholesale and import/export of agricultural products, cultivation, processing, sales, and business warehouse operations etc. I was honored to receive a promotion as the PR, IT & E-commerce Marketing Lead, surpassing my peers by one year.

PR & E-commerce Marketing:

  • Boosted corporate and product brand awareness through PR, e-commerce marketing, influencer marketing events, and effective management of official social media platforms. Achieved a remarkable 15% increase in corporate and product brand awareness
  • Collaborated with trade and sales teams to develop promotional strategies and campaigns to increase product visibility and market share
  • Increased media coverage by writing, editing, and translating corporate press releases, pamphlets/brochures, and social media posts on Facebook, Instagram and LinkedIn. This contributed to a significant 25% increase in media coverage
  • Contributed to the company logo design and corporate pamphlet alignment negotiation, facilitating the process of logo design and corporate pamphlet renewal with outsourced teams
  • Managed and oversaw the company's corporate site renewal project, taking charge of the website revision, visitor and views analytics utilizing Google Analytics, and regular updates of contents and press releases
  • Created engaging visuals by utilizing creative design skills and editing technologies for photography and video production, leading to a notable 30% increase in views on social media platforms

IT Management and Support:

  • Led IT management and played a pivotal role in coordinating the Network Server Reconstruction Project, resulting in an impressive 99% improvement in network performance
  • Managed IT device inventory, coordinated with suppliers for timely procurement, and conducted regular audits for accurate asset tracking and stock management
  • Configured and deployed PCs, laptops, printers, and other devices for employees, ensuring proper setup and functionality
  • Monitored server rooms, wireless networks, and other server infrastructure to ensure seamless operations and optimal functionality
  • Served as the primary point of contact for employees' support requests, providing patient guidance, assistance with basic setup and troubleshooting tasks, and efficiently resolving network issues
  • Collaborated with cross-functional teams to implement IT policies, procedures, and security measures, while also conducting training sessions to educate employees on IT best practices and usage guidelines
  • Stayed updated on emerging technologies and industry trends, recommending innovative solutions to enhance productivity and efficiency

E-commerce Project Management:

  • Led and initiated the company's first E-commerce Project, successfully implementing business strategies and revenue streams, leading to a significant 10% growth in online sales
  • Proactively engaged with internal and external stakeholders, ensuring smooth project execution and alignment with business goals
  • Coordinated with cross-functional teams to resolve e-commerce project issues and mitigate risks
  • Negotiated and managed third-party contracts associated with project deliverables, ensuring their successful completion
  • Designed e-commerce business models and implemented strategic project plans, effectively meeting business objectives and mitigating risks
  • Monitored project costs and performance, preparing and submitting invoices for review and approval
  • Drafted comprehensive project reports, identifying successful outcomes, providing valuable insights, and making future recommendations

Tominaga Shoji Co., Ltd.
Kobe

Trade Planner
04.2020 - 03.2021

Job overview

Tominaga delivers "seasonality" to everyone, enriching the future of farming, food, and people. The company's core operations revolve around wholesale and import/export of agricultural products, cultivation, processing, sales, and business warehouse operations etc. Upon graduating, I was recruited directly into the company and entrusted with the position of Trade Planner, responsible for overseeing international import and export operations.

  • Strategically expanded export operations by establishing new trade routes in the Asia Pacific, Latin America, and EU regions, resulting in a remarkable 20% increase in exports
  • Fostered strong relationships with overseas clients, importers, and suppliers, effectively negotiating pricing and terms to secure new product contracts. This initiative led to a significant 15% increase in sales and a diversified product portfolio with a 10% increase in product variety, specifically focusing on high-quality vegetables and fruits
  • Conducted comprehensive market analysis, utilizing import/export data and market trends to evaluate potential suppliers, buyers, and competitors. This in-depth analysis enhanced market intelligence, resulting in a notable 50% improvement in market forecasting accuracy
  • Implemented rigorous quality control measures by collaborating closely with quality control managers, ensuring adherence to quality standards, food safety regulations, and international trade requirements. This approach led to a 70% reduction in product defects
  • Streamlined the import/export process by efficiently managing all trading documents, transactions, and resolving trade-related issues with suppliers and customers. This streamlined approach resulted in a 30% improvement in transaction speed and enhanced customer satisfaction
  • Provided valuable foreign language translation and interpretation services during key trading events, facilitating successful negotiations in international markets

Taelor Inc.
Silicon Valley

Business Development & Inventory Manager
11.2021 - 01.2023

Job overview

Taelor is a Silicon Valley startup revolutionizing men's fashion with an AI-powered on-demand clothing service. Through a monthly subscription, customers enjoy seamless selection, returns, and free dry cleaning, allowing them to wear stylish clothes without the commitment of ownership. I enthusiastically volunteered to support the team in inventory management and business development initiatives targeted at international markets.

  • Generated comprehensive inventory reports to provide management with accurate and up-to-date information on inventory levels
  • Assisted in processing new inventory and disposing of outdated items to ensure a fresh and up-to-date product selection
  • Coordinated inventory arrangement and revision for new orders, ensuring organized records and streamlined processes to minimize delays
  • Conducted research and analysis to identify over 50 potential partnerships and corporate affiliations aligned with the company's values, with a specific focus on sustainability and circular fashion impact
  • Monitored market trends and competitor activities to identify international market expansion opportunities
  • Participated in partnership meetings with fashion companies and resellers to explore collaboration opportunities for increasing sales

Bling International Ltd.
Kowloon

Community Development Director
10.2021 - 09.2022

Job overview

Bling! is a groundbreaking Hong Kong-based EdTech and talent farming startup dedicated to empowering individuals to showcase their unique talents and pursue their ideal futures. We revolutionize the future of work by providing opportunities for remote work, virtual internships, and comprehensive online and offline training programs. I volunteered as a Community Developer, where I played a pivotal role in fostering a vibrant and engaged community. Recognizing my contributions, I was promoted to the position of Community Development Director as part of founding team. In this capacity, I successfully organized and curated a highly acclaimed virtual summit and career expo, Future in YOU 2022. This prestigious event attracted talented individuals, as well as esteemed corporate and academic leaders from across the globe.

Primary Responsibilities:

  • Conducted extensive online and in-person research, interviews, and data analysis to identify top-notch Asian candidates and communities for program engagement
  • Developed comprehensive community development strategies, encompassing short-term and long-term initiatives, to attract businesses and consumers, driving growth and fostering strong engagement
  • Identified areas for improvement and implemented innovative talent farming and user experience solutions, resulting in an impressive 10% increase in community engagement and satisfaction scores
  • Utilized data-driven insights to optimize community development efforts, ensuring alignment with the organization's goals and objectives

Event Management and Promotion in 'Future in YOU 2022':

  • Orchestrated and managed all aspects of the Future in YOU 2022 event, ensuring its smooth execution and success
  • Developed comprehensive event schedules, designed engaging program content, and coordinated logistics to deliver a seamless experience for attendees
  • Led the promotion efforts for the event, leveraging creative visuals and strategic social media campaigns to generate excitement and attract a wide audience
  • Integrated Bling's owned NFTs (Non-Fungible Tokens) into the event, enhancing participant engagement and providing a unique and immersive experience
  • Demonstrated effective networking and negotiation skills by successfully recruiting talented individuals, renowned speakers, and influential leaders for the event, as well as securing valuable sponsorships to support its success

Education

Draper University
San Mateo, California, United States

Certificate of Fundamentals in Entrepreneurship from Entrepreneurship
12.2022

University Overview

Enrolled in Draper University's Fundamentals of Entrepreneurship Program, a comprehensive 15-day online program designed to equip aspiring entrepreneurs with the essential skills and knowledge needed to build successful startups. The program includes daily 2-hour live sessions on platforms like Zoom, featuring team challenges, assignments, collaborations with fellow students, and expert-led learning modules delivered by top entrepreneurs and mentors worldwide.

Harvard Business School Online (HBS Online)
Boston, Massachusetts, United States

Certificate in Specialization of Strategy from Business Administration And Management
08.2021

University Overview

Awards and Achievements:

Awarded a Certificate in Specialization of Strategy on August 4th, 2021, demonstrating proficiency in three essential business strategic courses:

  • Successfully completed the rigorous Credential of Readiness (CORe) course, an encompassing program integrating Business Analytics, Economics for Managers, and Financial Accounting, culminating in a final exam. This course was undertaken from February 2021 to June 2021, with a successful completion and passing grade
  • Completed the in-depth Disruptive Strategy course from June 2021 to July 2021
  • Concluded the comprehensive Sustainable Business Strategy course from June 2021 to July 2021

Participations and Contributions:

  • Participated in HBS Online Connext 2023 and was selected to join Professor Stefan Thomke's case discussion in the Live Online Classroom (LOC) on 20th May, 2023
  • Participated in HBS Online Connext 2022 and was selected to join a Live Online Classroom (LOC) case discussion led by Professor Mitch Weiss on 14th May, 2022
  • Served as a core team member responsible for the post-follow-up of the United Planet Business Plan, as invited by Mr. David Santulli, President of United Planet. Collaborated on recruiting United Planet's Global Ambassadors to expand the organization's mission, reach, and impact worldwide
  • Actively contributed to the HBS Online Community Tokyo Chapter from February 2021 to December 2021, collaborating with fellow members in crafting business plans to enhance the reach and scalability of United Planet's Virtual Exchange Program, a nonprofit initiative in United States. Successfully winning the third-annual Community Challenge further showcased our dedication and commitment to creating impactful solutions. More information about our achievements can be found in the recap article here: [https://online.hbs.edu/blog/post/united-planet-community-challenge-recap]
  • Participated as Speaker in Post Connext Virtual 2021 Meetup organized by HBS Online Tokyo Chapter on May 15th, 2021
  • Participated in HBS Online Connext 2021 on May 7th, 2021
  • Participated in HBS Japan Fellowship booster event by Professor David Yoffie –''Business of Platforms'' on April 3rd, 2021
  • Participated in HBS Alumnus Leadership Case Global Discussion Against COVID-19: Moderna Vaccine to Save the World organized by HBSO Tokyo Chapter on February 27th, 2021

Universiti Putra Malaysia (UPM)
Serdang, Selangor, Malaysia

Bachelor of Science from Wood Science And Technology
02.2020

University Overview

Awards and Achievements:

  • Graduated with Second Class Upper Honors in 2020
  • Specialized in Bio-composite Technology within the field of Wood Science
  • Recognized with the prestigious Best Thesis Award for the outstanding final year research conducted on "Particleboard made with Natural Adhesives such as Citric acid, Furfuryl Alcohol, and Palm Oil" in 2019
  • Secured a highly competitive six-month academic-credit internship opportunity as a Paper Science and Technology Undergraduate Researcher at the renowned Changgang Institute of Paper Science and Technology (CIPST) of Kangwon National University, located in Chuncheon-si, Gangwon-do, South Korea, from June 2019 to December 2019
  • Participated in Malaysia EFE Expo - Export Furniture Exhibition 2019
  • Participated in Symposium on Forest Products Education 2018

Leadership Experiences:

  • Head of Local Buddies of Buddies Association UPM from September 2018 to December 2018
  • Facilitator of World Tapir Day 2018
  • Chairperson of Malaysian Cultural Day 2018 hosted by Buddies Association UPM
  • Japanese Translator of Handover Ceremony of the baseball equipment to the Baseball Malaysia Federation Baseball Clinic UPM & Saitama Seibu Lions Baseball Club, Japan in March 2018
  • Chinese Language Volunteer of Centre for the Advancement of Language Competence (CALC), UPM for Language Promotion Activities from December 2017
  • Dance Director of Xuan Dance Troupe UPM from February 2017 to June 2017
  • Assistant Secretary of Community Service Project (Trip to Wildlife at Paya Indah Wetlands, Puchong, Malaysia) 2016/2017
  • Japanese Language Buddy of Cultural Engagement, Language Interaction and Knowledge (CELIK) / Centre for the Advancement of Language Competence (CALC), UPM from December 2016 to January 2019

Skills

  • Business Development
  • Business Operation and Execution
  • Strategy Implementation
  • Project Management
  • Entrepreneurship Skills
  • Sustainable Development
  • Stakeholder Engagement
  • International Business
  • Talent Farming and Acquisition
  • Market and Competitor Research
  • Business Model Creation and Planning
  • Teamwork and Collaboration
  • E-Commerce Operation and Marketing
  • Inventory Tracking and Management
  • PR and Social Media Channels
  • Digital Enhancements
  • Technology Implementation
  • Ability to Be a Leader
  • Strategic Decision-Making
  • Event Planning and Coordination
  • Flexible and Adaptable
  • Multitasking Abilities
  • Dependable and Responsible
  • Communication and Networking
  • Critical Thinking and Creativity
  • Multilingual Skills
  • Cultural Exchange and Diversity
  • Public Speaking and Stage Experiences
  • Dancing and Painting Skills
  • Skilled in Adobe Photoshop, Adobe Illustrator, Microsoft Office, Google Analytics, Canva, ChatGP, AutoCAD and SketchUp etc

Internships

M-Town Magazine Marketing Intern, 02/2020

Mega Global Media Malaysia Sdn. Bhd.   -  Selangor, Malaysia

  • Engaged in a dynamic stipend internship with a focus on marketing Malaysian and Japanese news, media, products, foods, and travel experiences to both local residents and the Japanese-speaking community, including expats in Malaysia
  • Conducted social media promotions to enhance brand visibility and reach
  • Actively participated in partnership negotiations with senior team members and prospective partners to drive collaboration and achieve business objectives

Paper Science and Technology Undergraduate Researcher, 06/2019 - 12/2019

Changgang Institute of Paper Science and Technology (CIPST) of Kangwon National University    - Chuncheon-si, Gangwon-do, South Korea

  • Engaged in a valuable for-credit internship abroad focused on sustainable paper product research and experimentation, culminating in a comprehensive final presentation for my bachelor's course at UPM
  • Attended the prestigious 7th CHANGGANG FORUM and actively participated in field trips and meetings with prominent paper manufacturing corporations in South Korea

Languages

Chinese (Mandarin), Chinese (Cantonese)
Native language
English
Proficient
C2
Malay
Proficient
C2
Japanese
Advanced
C1
German
Beginner
A1

Certification

  • Earned Chinese Proficiency Test (HSK) Level VI in June 2018
  • Earned N3 certification in the Japanese-Language Proficiency Test (JLPT) in August 2016
  • Earned Malaysian University Language Test (MUET) Band 4 in March 2015
  • Successfully completed BIO101x: The Immune System: New Developments in Research, a course offered by OsakaUx through edX, in September 2015, achieving a passing grade
  • Successfully completed ColWri2.3x: Part 3: Principles of Written English, a course offered by BerkeleyX through edX, in November 2014, achieving a passing grade
  • Successfully completed ColWri2.2x: Part 2: Principles of Written English, a course offered by BerkeleyX through edX, in November 2014, achieving a passing grade
  • Successfully completed ColWri2.1x: Part 1: Principles of Written English, a course offered by BerkeleyX through edX, in November 2014, achieving a passing grade
  • Successfully completed 001x: The Chemistry of Life, a course offered by KyotoUx through edX, in July 2014, achieving a passing grade

Accomplishments

  • Attended SF23: Strategy Fest 2023, hosted by Cascade to hear live panel discussions and keynotes from leaders at the world's biggest brands on June 21st, 2023
  • Attended and engaged in the prestigious AIC Conference 2023 of Keio University, a renowned conference dedicated to exploring advancements in artificial intelligence. Had the privilege to listen to Laurence Moroney, an esteemed AI Lead from Google, deliver a captivating keynote speech on the transformative potential of Generative AI
  • Virtually participated in the Asian Leadership Conference 2022, gaining valuable insights on effective leadership during and after the challenges posed by the pandemic. Engaged with the world-renowned leaders, decision-makers, and practitioners, broadening perspectives and enhancing leadership skills
  • Attended MIT SMR's Work/22 Virtual Symposium, hosted by MIT Sloan Management Review from December 15th to 16th, 2021
  • Attended TOKYO FORUM 2021: Shaping the Future Science and the Human Mind, hosted by The University of Tokyo, from December 2nd to 3rd, 2021
  • Participated in the LEARNTech Asia Conference 2021: The Disrupted Labor Market: Lifelong Learning Revolution, hosted by LEARNTech Asia from November 24th to 25th, 2021
  • Attended a webinar on Emerging Career Opportunities In Circular Economy, Sustainability and Climate Action, hosted by US-ASEAN Business Council, Inc. on November 10th, 2021
  • Joined The ICC Make Climate Action Everyone's Business Forum, hosted by the International Chamber of Commerce from November 1st to 13th, 2021
  • Attended 2021 Forbes Next 1000 Summit in November 2021
  • Attended Uniting Business LIVE, which was held by United Nations Global Impact from September 20th to 23rd, 2021
  • Invited to speak as a Keynote Speaker on the Importance of Purpose-Driven Personal Development at the 2021 International Healthcare Forum: Connecting World Health, hosted by TAFE-SA in Adelaide, Australia on September 3rd, 2021
  • Participated in Asia Leadership Conference 2021 & 4th Asia Leadership Forum organized by The Center for Asia Leadership Initiatives as Online Audience
  • Participated in MIT FinTech Conference 2021
  • Participated in Fintech Forum organized by Tech in Asia & AWS on February 23rd, 2021
  • Awarded Encouragement Prize in Kake International Japanese Speech Trophy 2018
  • Successfully Sold Out One of the Masterpieces of Chinese Ink Painting in 2017
  • Participated in " Mo Geng " The Art House Ink Painting & Calligraphy Exhibition 2016
    - Exhibited 6 Masterpieces of Chinese Ink Painting
  • Participated in Japanese Speech & Presentation organized by Japanese Language Club of Hannan-shi and Japanese Language Club of Sennan-shi at Osaka, Japan on December 22nd, 2015
  • Participated in Adult's Day Ceremony 2015 in Osaka
  • Appointed as Founder & Organizing Chairperson of Cross-National Cultural Differences (CNCD) Project between SMK Sultan Abu Bakar, Kuantan, Malaysia and Morioka High School of Iwate, Japan 2015
  • Involved in Solo Japanese Traditional Dance Performance 2014 in Kuantan, Malaysia
  • Delegate of Asia Leadership Conference 2015, organized by The Center for Asia Leadership Initiatives in partnership with Sunway
    Education Group in affiliation with Harvard University Asia Center
  • Participated in Lions Club International Youth Exchange & Camps Program 2013/2014 to Fukuoka, Japan
  • Won 2nd Runner-Up of Creative Talent Search Art Competition 2012, organized by the Department of Art & Design, Faculty of Arts,
    Sunway University, Malaysia


Timeline

Leader, Global Team & Proposal Team

80&Company Inc.
04.2022 - 05.2023

Member of In-house Consulting Venture Company

Tominaga Shoji Co., Ltd.
01.2022 - 03.2022

Business Development & Inventory Manager

Taelor Inc.
11.2021 - 01.2023

Community Development Director

Bling International Ltd.
10.2021 - 09.2022

PR, IT & E-commerce Marketing Lead

Tominaga Shoji Co., Ltd.
04.2021 - 03.2022

Trade Planner

Tominaga Shoji Co., Ltd.
04.2020 - 03.2021

Draper University

Certificate of Fundamentals in Entrepreneurship from Entrepreneurship

Harvard Business School Online (HBS Online)

Certificate in Specialization of Strategy from Business Administration And Management

Universiti Putra Malaysia (UPM)

Bachelor of Science from Wood Science And Technology
Amber Cher