Alexandra Granados
Boca Raton
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Founder
Chang Design Studio- Branding And Design
01.2021 - Current
- Established a successful business by identifying market needs and developing innovative solutions.
- Attracted top talent for the company, fostering a collaborative and high-performance work environment.
- Increased client satisfaction by delivering high-quality products and services tailored to individual needs.
- Developed strong professional relationships with clients, leading to repeat business and referrals.
- Implemented marketing strategies that effectively promoted services and attracted new clients.
- Collaborated with other professionals on projects to provide comprehensive solutions for clients.
- Negotiated contracts with vendors and suppliers, ensuring favorable terms for the business.
- Established effective communication channels between all stakeholders involved in each project to ensure smooth execution from start to finish.
- Increased business revenue by implementing innovative marketing strategies and expanding product offerings.
- Identified target customer segments through in-depth research, building tactical marketing strategies.
- Ensured compliance with industry regulations while maintaining ethical business practices at all times.
Regional Advertising Manager
F45 Training
01.2020 - Current
- Developed advertising strategies for improved product visibility and increased sales.
- Managed cross-functional teams for efficient project completion and timely delivery of ad campaigns.
- Boosted brand awareness by creating and executing innovative marketing campaigns.
- Analyzed market trends to identify new opportunities and adjust advertising plans accordingly.
- Increased brand visibility by developing and executing comprehensive digital marketing strategies.
- Enhanced customer engagement through targeted social media campaigns and content creation.
- Managed digital advertising budgets, ensuring efficient allocation of resources for optimal ROI.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Collaborated with cross-functional teams on integrated marketing initiatives, resulting in increased online presence.
- Conducted regular competitor analyses, identifying opportunities to differentiate from other brands in the industry.
- Collaborated with sales teams to align advertising efforts with overall business objectives.
- Evaluated competitor strategies, adjusting tactics as needed to maintain a competitive edge in the marketplace.
- Organized promotional events that generated buzz around products or services while driving consumer engagement.
- Cultivated strategic partnerships within the industry, fostering mutually beneficial relationships that expanded reach.
- Optimized media mix by continuously testing different channels, formats, and messaging based on performance insights.
Digital Marketing Strategist
Three Oaks
03.2018 - 12.2020
- Developed high-performing landing pages that helped convert web visitors into leads and customers for clients' businesses.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
Marketing Consultant
The Refill Shoppe
02.2019 - 07.2019
- Boosted sales revenue through the implementation of innovative promotional strategies and events.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
- Developed comprehensive marketing plans for clients, incorporating a mix of traditional and digital tactics for optimal results.
- Conducted thorough market research to identify emerging trends and inform strategic decision making.
- Crafted persuasive copywriting for various channels including websites, advertisements, blog posts, and more.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
Education
Bachelor of Science - Public Relations, Advertising, and Applied Communication
Florida International University
Miami, Florida2019
Skills
- Project Management
- Social Media Strategy
- Audience Targeting
- Social Media Marketing
- Content Creation
- Market Research and Analysis
- Brand Strategy
- Campaign Development
- Graphic Design
- Performance Metrics
- Platform Expertise
Certification
- Social Media Marketing - HubSpot
- Inbound Marketing - HubSpot
- SEO Foundations - LinkedIn
- Advanced Google Analytics
Honors Awards
- Deans List - Florida International University
- Gold and Blue Merit Scholarship
Languages
English, Spanish
Native language
Timeline
Founder
Chang Design Studio- Branding And Design
01.2021 - Current
Regional Advertising Manager
F45 Training
01.2020 - Current
Marketing Consultant
The Refill Shoppe
02.2019 - 07.2019
Digital Marketing Strategist
Three Oaks
03.2018 - 12.2020
Bachelor of Science - Public Relations, Advertising, and Applied Communication
Florida International University
- Social Media Marketing - HubSpot
- Inbound Marketing - HubSpot
- SEO Foundations - LinkedIn
- Advanced Google Analytics
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