

Marketing and Operations expert with a decade of experience in strategic market analysis, partnership development, and data-driven decision-making. Skilled in MIS reporting, budgeting, and leading cross-functional teams. Adept at collaborating with multinational stakeholders and donors, ensuring seamless program coordination. Strong analytical skills paired with exceptional communication and organizational abilities.
Developed and managed strategic partnerships to enhance market presence and drive growth.
Conducted market research and competitive analysis to uncover new business opportunities.
Designed and implemented resource mobilization strategies supporting expansion initiatives.
Collaborated with cross-functional teams to synchronize marketing efforts with company objectives.
Led negotiations, fostering long-term client relationships.
Monitored industry trends and regulatory changes to maintain competitive advantage.
Contributed to innovation and process improvement initiatives, boosting operational efficiency.
Managed MIS systems and real-time monitoring data to enhance management decision-making.
Supervised M&E team to ensure precise data collection and reporting.
Developed reporting tools, dashboards, and MIS formats for improved analytics.
Prepared monthly, quarterly, semi-annual, and annual project and donor reports.
Conducted budget planning, expense analysis, and variance reporting for financial accuracy.
Led baseline, mid-term, and end-line research surveys to evaluate project impact.
Supported safeguarding policy implementation while ensuring team safety and compliance.
Coordinated with partners, field staff, and management for effective project execution.
Coordinated implementation of donor-funded skills development projects, including POWER and PRISE.
Monitored project activities and performance indicators through field visits and data analysis.
Developed monitoring tools such as logical frameworks and tracking formats.
Managed project databases while producing periodic monitoring reports.
Collaborated with government offices, training centers, and internal departments to ensure alignment.
Supported beneficiary livelihood planning alongside reintegration assessments.
Supervised data collection and monitored market performance to inform strategic decisions.
Analyzed field data to enhance sales and distribution strategies.
Trained and managed field teams for optimal execution of tasks.
Conducted market research and surveys to gather insights on industry trends.
Managed field research teams, ensuring adherence to data quality standards.
Prepared comprehensive field reports and market intelligence summaries for strategic decision-making.
1Marketing Strategy & Business Development
2Market Research & Data Analysis
3Monitoring & Evaluation (M&E)
4MIS Reporting & Documentation
5Strategic Partnerships & Negotiation
6Budget Planning & Cost Analysis
7Project Coordination & Operations
8Team Management & Capacity Building
9Stakeholder & Donor Communication
10MS Office (Excel, Word, PowerPoint)
Conducted baseline, midline, and endline research studies under BRAC programs focusing on urban livelihoods, skills development, and empowerment of RMG workers living in urban slums in Dhaka.
Designed and implemented quantitative and qualitative research methodologies, including surveys, questionnaires, focus group discussions (FGDs), and key informant interviews (KIIs).
Led data collection, cleaning, analysis, and interpretation to support evidence-based program planning and policy decisions.
Prepared research reports, analytical briefs, and learning documents for internal management and donor review.
Contributed to project fact sheets, annual reports, donor reports, and knowledge-sharing publications.
Supported action research initiatives to assess program effectiveness and improve service delivery.
Collaborated with cross-functional teams and stakeholders to ensure research quality, ethical standards, and safeguarding compliance.
Presented research findings in coordination meetings, grant review meetings, and management presentations.
Project Operational Guideline – POWER Project (Partnership for Opportunity and Workforce Employment Resilience)
BRAC, Bangladesh
Developed a comprehensive operational guideline outlining project objectives, implementation procedures, monitoring frameworks, reporting standards, and compliance requirements to support effective project execution and accountability.
Operational Manual Update – ERMG Project (Empowering RMG Workers Living in Urban Slums)
BRAC, Bangladesh
Contributed to the revision and updating of the project manual by strengthening operational processes, M&E guidelines, safeguarding protocols, and reporting mechanisms to improve program quality and implementation efficiency.