Summary
Overview
Work History
Education
Skills
Interests
Websites
Timeline
Personal Information
References
Manager

Sandra Petreikyte

Manager
Fukuoka

Summary

Sandra Petreikyte is a highly connected, passionate and commercially minded hospitality professional with over 18 years of experience in the sector. She boasts a proven track record in leading, managing, and marketing a diverse range of food, beverage and entertainment establishments. Sandra's business acumen is complemented by her extensive experience both within the industry and as a consumer, cultivating a deep appreciation for exceptional hospitality, service and product quality. Her expertise includes significant experience in the luxury hotel sector, where she has excelled in pre-opening and successfully launching several award winning and premium food and beverage establishments for world class hotel brands, one of which was nominated in Asia’s 50 Best Bars list within a year of opening. Sandra’s blend of skills and experience enables her to achieve outstanding business results and craft unforgettable customer experiences.

Overview

17
17
years of professional experience
4
4
Languages

Work History

Bar Manager, Pre-Opening Team

The Ritz-Carlton
06.2023 - Current

- The Lobby Lounge and Bar
- BAY Bar

  • Lead and motivating a team of highly skilled and passionate individuals to meet the company’s objectives as well as each individual’s personal and professional goals.
  • Daily service, operation management and monitoring of two outlets, total 17 employees. Spearheaded the pre-opening phase of a high-end 5 star luxury hotel, bringing a new level of luxury to the Fukuoka market, including the planning, development, and execution of the hotel bar’s food and beverage operations. Successfully launched a signature bar, creating a unique and compelling venue and brand experience that became a key feature of the hotel's offerings and reputation among business groups and international tourists alike.
  • Responsible for menu development and marketing strategies.
  • Managed Profit & Loss (P&L) statements, ensuring financial targets were met and expenses were controlled. Analyzed financial data to optimize profitability and implement cost-effective strategies. Prepared and managed the bar’s annual budget, including forecasting revenue and expenses. Monitored financial performance against budget and forecast, making adjustments as necessary to achieve financial goals.
  • Oversaw day-to-day bar operations, including inventory management, supplier relations, and implementing efficient processes. Ensured smooth operations and exceptional customer service.
  • Designed and executed unique events and promotions to attract and engage guests, enhancing the bar’s reputation and driving high customer satisfaction.
  • Successfully passed BSA (Brand Standard Audit), LQA- (Leading Quality Assurance), and Forbes audits. Ensured compliance with all quality and service standards,- addressing feedback to continuously improve and maintain high industry benchmarks.
  • Work closely with the marketing team to develop and implement exceptional promotional tools and plans.
  • Engage in the hiring, appraisal and development practices working closely with the HR department.
  • Monitored key performance indicators and sales metrics to assess the bar's performance. Prepared detailed reports for senior management, providing insights and recommendations for continuous improvement.


Bar Manager

EDITION Toranomon
2 2022 - 05.2023

- Lobby Bar

- GOLD Bar at EDITION

  • Lead and motivating a team of highly skilled and passionate individuals to meet the company's objectives as well as each individual's personal and professional goals
  • Daily service and operation management and monitoring
  • Monitoring and management of the internal atmosphere and related standards, including lighting and music, as well as ensuring maintenance and cleaning standards are kept to the highest level
  • Develop and schedule regular training program, ensuring employee development and maintaining brand standards
  • Ensuring overall guest satisfaction, setting parameters of high quality guest service, utilitising qualitative and quantitative guest feedback
  • Increasing VIP and regular guest numbers, maintaining detailed guest history and guest database
  • Managing large scale 'buy out' events
  • Review local competitors and new players in the market ensuring the facility and it's concepts are the leader in the market
  • Work closely with the marketing team to develop and implement exceptional promotional tools and plans
  • Engage in the hiring, appraisal and development practices working closely with the HR department
  • Financial management, including P&L analysis, as well as on site day to day cost control ensuring set budgetary targets are met.

PR and VIP Relations Manager

NYC Japan
01.2018 - 01.2022
  • Responsible for promoting, publicizing and marketing the group's portfolio of establishments.
  • Handled all VIP and guest relations through the entire customer journey, from customer acquisition, initiating regular contact and communications via both formal and informal channels, to creating bespoke events.
  • Significantly expanded customer database, increasing visitation by 25% and securing the top 20 (new) highest spending customers contributing approx. Increasing 20% of sales.
  • Planned and organized an annual programme of events, campaigns and ad hoc functions to maintain high customer visitation and revenue, appealing to different audience groups.
  • Managed the company's online review channels, greatly increasing engagement and positive customer reviews: Google; from 10 reviews 1/5 rating to approx 200 reviews and 4.7/5 rating - the highest amongst competitors. Tripadvisor from 5 reviews to approx 100 reviews, almost entirely 5 stars.
  • Managed and trained a team of back office staff and provided management support for up to 60 front of house and hospitality staff when required.
  • Provided regular management updates and written campaign and sales reports to owners in line with company strategy.

Hospitality Consulting

Tokyo
01.2017 - 01.2018
  • PR Senior Manager for Blacklist Co., including being responsible for membership acquisition of higher spending customers and event management
  • Consulting for start up bar and restaurant concepts.

Owner/Managing Director

Empire Lounge Bar
01.2014 - 01.2016
  • General Management, including full P&L responsibility, daily operations and managing suppliers
  • Responsible for concept, design and fit out, launching and marketing the venue and driving revenue
  • Preparation and review of monthly financial results and identify opportunities to improve sales and profitability
  • Responsible for financial management, including cash handling, accounts payable and receivable
  • Handled recruitment, training and management.

Manager

Splash Lounge and Bar
01.2012 - 01.2014
  • Promotion and marketing, including event management
  • Customer relations including handling complaints and deescalating any issues
  • Setting and monitoring targets for 7 sales staff and management of related administrative paperwork for reporting to management.

Restaurant Manager

Navalis Restaurant
Klaipeda, Lithuania
01.2008 - 01.2012
  • Managed operations to deliver an excellent guest experience and responsible for maintaining service standards
  • Handled employee rostering and training
  • Ensure compliance with strict health and safety protocols and fire regulations across both kitchen and restaurant
  • Recognized for leadership excellence, with promotion to General Manager soon after joining the team.

Education

Skills

Microsoft Office / Mac OS

Interests

Travel

Exploring new restaurants and dining experiences

Learning languages

Music

Art, Design and Fashion

Timeline

Bar Manager, Pre-Opening Team

The Ritz-Carlton
06.2023 - Current

PR and VIP Relations Manager

NYC Japan
01.2018 - 01.2022

Hospitality Consulting

Tokyo
01.2017 - 01.2018

Owner/Managing Director

Empire Lounge Bar
01.2014 - 01.2016

Manager

Splash Lounge and Bar
01.2012 - 01.2014

Restaurant Manager

Navalis Restaurant
01.2008 - 01.2012

Bar Manager

EDITION Toranomon
2 2022 - 05.2023

Personal Information

  • Date of Birth: 02/19/88
  • Nationality: Lithuanian
  • Permanent Japan resident

References

Nathan Smith, CEO, ECN Hospitality KK, 

+81 80 3366 4454, nathan@ecnhospitality.jp, www.ecnhospitality.jp

Sandra PetreikyteManager